Planned Parenthood is proud to be a leader in using technology and innovation to expand people’s access to information and health care. As politicians continue to restrict or block people’s access to health care across the country, Planned Parenthood is committed to breaking down barriers and reaching people wherever they are — no matter what. We hope to bring our expertise to SXSW — an annual convening of discovery, learning, and networking with creatives across the interactive, film, and music industries.
Looking for a quick and easy way to support Planned Parenthood? Help get us on stage at SXSW 2020 by voting for our panels! And please encourage your friends to vote by this Friday, 8/23!
How to vote:
You’ll have to create a profile in order to vote — but those five minutes will go a long way in order to help ensure that Planned Parenthood can participate in SXSW 2020.
Once you’re registered, vote for our panels (detailed below). To do this, please click the “Vote Up” icon on the left side of the page to vote for each of our 6 submissions.
Here are our proposed panels:
1. IT’S NOT WHAT YOU STAND FOR, IT’S WHAT YOU STAND UP FOR
Brands are standing up for what they believe in now more than ever. Consumers are also demanding more from the brands with which they engage. This discussion will focus on what it looks like when a brand chooses to stand up in support of a social issue, and what it looks like when a brand misses the mark.
Shortly after the signing of the most aggressive anti-abortion law in recent American history, several progressive organizations convened a group of over 200 corporate executives from globally recognized brands to sign a powerful “Don’t Ban Equality” statement in the New York Times.
This panel will bring together the nation’s leading provider of sexual and reproductive health care and a top brand (that took a stand), moderated by a high-profile marketing and digital entrepreneur.
Music has the power to change hearts and to change minds. It has the power to change our culture, to breakdown our history, and change future behaviors. Music has always held a role in the resistance and today is no different. This panel will convene culture makers to discuss the role creators play in shifting culture.
A senior staff member from Planned Parenthood Federation of America and top entertainment manager will discuss the music industry’s role in shaping our future and how artists approach their role (and responsibility) in the resistance.
3. COMBATING BIAS THROUGH INCLUSIVE DIGITAL PRODUCTS
It wasn’t until 2011 that female crash course dummies were used to test car safety design. Bias baked into AI has led to darker skin not being recognized as quickly. When our unconscious biases aren’t actively addressed in product design and development, the impact can be devastating. At the same time, there’s a financial cost for companies that alienate certain groups from participating.
But some brands are stepping up to proactively combat bias, creating experiences that are more inclusive and embrace diversity. Hear from the companies leading the charge: Airbnb, Planned Parenthood, Adobe, and Work & Co will discuss strategies and tactics to inform more inclusive product development, and ensure your products can serve as many people as possible.
4. DESIGNING PRODUCT FOR BLACK AND LATINX COMMUNITIES
To provide the best possible online health care experience, digital professionals have to understand and embrace the implications of changes in access to care, from a technical and societal lens. By ensuring we build products with our Black and Latinx users in mind, we used technology and innovation to create a suite of digital tools that are useful and educational, as well as inclusive and nonjudgmental.
In this panel, digital product managers and sex educators talk through ways in which we utilize educationally sound, medically accurate, and equity-centered best practices to build understandable, affirming, and relevant products in order to help our users access the sexual and reproductive health care they need and deserve, regardless of race, gender, income, age, or ability status.
Planned Parenthood’s sex ed chatbot, Roo, lets teens anonymously ask questions about sex, relationships, puberty and more. Roo’s success (770K conversations in 5 months) stems from a judgment-free product and marketing strategy. Students participate in ongoing user testing, and help define the product since day 1. In this talk, dive in to DEI guidelines to design the bot —tone, UX, ethical AI— and go behind the scenes on a companion sex ed YouTube series with a diverse & inclusive cast.
So there we go that’s the intro, so maybe you can, I mean, did you really come from a town called Southern Cross? It’s like the most perfect Australian, like, you know ad?
I did yeah, um.
Is this mic working?
Is this on? Yeah, I grew up in Southern Cross. What was the question?
It was just about, you have a very, you came from, like, when we say small town, it was like not even a town, was it?
It was tiny, my parents still live there, well one of my parents still lives there. When I was growing up it was just under 300 people. It’s like a very farming, mining, high suicide rates, very Australian Outback, like for those who know Perth, it’s 6 hours inland from Perth by train, 7 by car, so it was tough. So that’s about it.