The A. Gettelman Brewing Company was founded in Milwaukee in 1854. Tom Gettelman (pictured), joined the family business in 1936, and served as its last president, from 1954 until the brewery was sold to its neighbor the Miller Brewing Company in 1961.
The collection consists mainly of newspaper clippings and photographs documenting the history of Milwaukee’s Gettelman Brewing Company. The clippings, which include articles from various brewing-related publications, document not only the history of the Gettelman brewery but also the history of the brewing industry in Milwaukee. These clippings provide material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing companies, as well as information about unions and strikes by brewery workers, the beer lobby and the legal drinking age, beer sales, marketing, and company buyouts. Articles about prohibition and members of Milwaukee’s brewing families are also found in the collection, alongside information about advertising, beer bottle labels, packaging materials, and the Froedtert Malt Corp.
The UWM Archives is a great place to do research on American beer history. Not only do we house the Gettelman Brewing Company records, we also have the Blatz and Pabst Brewing Company records.