One -kilpailussa parhaan mobiilipalvelun kategoriassa silmääni pisti itselleni
jo ennalta tuttu laivayhtiö Tallink Siljan uudistettu mobiilisovellus. Sovellus
kilpailee Grand Onessa kategorioissa ”Paras palvelumuotoilu”, ”Paras
mobiilipalvelu” ja ”Paras UX-design”. Sovelluksen uudistamisen taustoihin
tutustuessa nousee esille, että vanha sovellus oli toimimaton; se ei parantanut
asiakaskokemusta, vaan pikemminkin haittasi sitä, sekä sen tekniikka oli vanhan
aikaista. Tallink Silja on halunnut tehdä sovelluksen mahdollisimman
kustannustehokkaasti ja sisällyttää siihen vain olennaisimmat toiminnot. Uusi
sovellus on vastaanotettu asiakkaiden keskuudessa hyvin; sovelluksen on
ladannut jo 200 000 laitetta, sekä sillä on 80 000 aktiivista
näkökulmasta Tallink Siljan mobiilisovellus on helppo ja nopea käyttöinen, sen
avulla voidaan muun muassa varata matkoja, tarkastella jo varattuja matkoja,
sekä tarkistaa club one- pistetilanne ja asiakkuuden taso. Erityisen iso plussa
uudistetussa sovelluksessa on kanta-asiakaskortti mobiilisovelluksessa, eli
kantiskortti on aina mukana, kunhan mobiililaitteessa on akussa virtaa. Ennen
laivalle lähtiessä harmitti, jos club one-kortti oli jäänyt kotiin ja laivan
infosta joutui jonottamaan väliaikaista paperista korttia. Mobiilisovelluksen
selkeä puute on, että siellä ei ole nähtävillä laivan tax free- valikoimaa tai
club one -tarjouksia, vaan niistä kiinnostuneen tulee mennä selaimen kautta
sivustolle. Asiakkaille suunnattu club one -lehden verkkojulkaisua ei ole
myöskään luettavissa sovelluksen kautta.
matkustelevana arvostan nopeita, helppoja, toimintavarmoja mobiilikanavia matkojen
varausten tekemiseen. Mainittava itselläni kovassa käytössä oleva sovellus on
lentoyhtiö Scandinavian Airlinesin mobiiliapplikaatio SAS-app. SASin applikaatio
on layoutiltaan hyvin erilainen kuin SASin verkkosivujen varausportaali, kun
Tallink Siljan toteutus puolestaan pyrkii siihen, että web ja app sulautuvat
saumattomasti yhteen. SASilla applikaation etusivulta on muutama pikakomento ja
alavalikossa enemmän vaihtoehtoja. Kaikki olennaisimmat toiminnot löytyvät,
kuten esimerkiksi kanta-asiakkuuden taso, pisteet, booking, tehdyt varaukset,
gate numero, ja tieto lennon statuksesta. Erityisen hyvänä lisäpalveluna SAS
tarjoaa 22h ennen lähtöä mobiiliin ladattavia lehtiä, jotka toimivat
lentotilassakin, sekä ”conncet with friends” toiminnon. ”Connect with friends”in
avulla voidaan liittää ystäviä, jotka ovat myös SASin eurobonus asiakkaita,
jolloin applikaation kautta näkee ystävien tulevia matkoja, ja saa ilmoituksia
mihin kohteisiin ystävät ovat laskeutuneet. Molempien käyttäjien pitää hyväksyä
ystävyys, joten on turvattu se, ettei kuka tahansa voi seurata kenen tahansa
Blogin kirjoittaja on
SASin ja Tallink Siljan kultatason asiakas.
Do you want to get a mobile application developed? Do you want to learn more about Mobile Application Development in Denmark? Have you spoken to many developers but are still confused about the principles of a good mobile application? Then stop worrying, you’ve landed at the right page.
In this article, we will discuss the basics of good mobile app development and what makes us the best. Firstly, let’s begin by clearing your apprehensions about mobile apps. If you have a business idea for 2020, you need to get it on a mobile app. The world runs on applications and there’s no rebuttal to this fact.
In fact, 57% of the entire digital media usage comes from mobile applications. From ordering food to curating surprise experiences, everything is carried out with the help of a mobile app. Nowadays, consumers expect to find all their needs on a mobile app. And, if you don’t leverage this habit, you’re missing out on a huge business opportunity.
However, getting a mobile app developed is more than just coding and programming. Besides finding a good mobile app development company, you must also understand the essential aspects of a good mobile app. Let us tell you more about a few principles of good app design.
Essential Features of Good Mobile Application Development
Thanks to IoT, smart devices are increasing with an explosive rate. This makes the responsive design even more important. In 2020, a user may be accessing your app through a tablet or a smartphone with a small screen.
As a result, every app developer has to consider different sizes of screens. If your app design looks different on different screens, the end-user gets turned off. Thus, a good mobile app is always responsive to every type of screen.
The main purpose of developing a mobile app is to take your business to as many people as possible. So, if an app is only compatible with a single OS, you will miss out on reaching out to a huge group of people. Thus, you must consider getting an app developed for both Android and iOS.
Getting a separate app developed for both Android and iOS may take longer. To forfeit this scenario, you could also go for a cross-platform app which uses a single code to develop an application compatible with both Android, iOS and even other platforms.
While developing the right app is important, it is equally important to have a clean and clear design. A generation of millennials prefers swiping over typing any day. So, your app must have a minimum requirement for typing.
Also, a simple design with a clear user’s map helps them in engaging with the app. Thus, you must ensure that your application has a sleek UI design that ensures the best user experience. PRO TIP: A good app is designed with a user’s perspective.
We are the Leaders of Mobile Application Development in Denmark
Alphonic Network Solutionshas been a top mobile app developer in Denmark for the past 6 years. During this time, we have been responsible for designing, developing and deploying many mobile apps to our clients from across the world. Our team combines their expertise with experience translation to curate the best working experience for our clients and their end-users. If you are looking for an app development company in Denmark who knows the best way to use tech and people, please drop us a mail.
wanna hear a great new way to give back to Mother Earth? cut down your energy consumption by downloading Windie and finding out when you should open and close your windows and blinds based on your ideal temperature. Windie helps save you money on your energy bills and lowers your energy consumption.
Technologies such as AI, IoT, perspective analysis, automation, AR/VR, machine learning are constantly shaping the foundation for the future. The focus is to make life smarter with clarity and consistency. All of these developments and a lot of others have sizable footprint on how digital marketing is going to look like in the future. Read on!
A school of thought argues that SEO will be dead, and it will be non-existent soon. However, this is not the fact. SEO will always exist, of course in a more redefined form - aligned with the changing priorities of digital natives. It is evolving everyday and getting better to accommodate the demands of searchers. If you look at the ways Google search has become more relevant and focused, you can understand what we mean to say.
SEO is not dying. It is changing because it needs to
Google’s algorithms keep changing and the reason is very simple. The search giant holds an incredible search market share, and to stay at the top, it is committed to offer searchers the most relevant, and best ever search results for any given keywords. More than 90% search market share means people trust Google for being accurate, and relevant.
Google search algorithm - Getting better every day!
Offering a searcher with information is not the focus here. If it were, then anyone could rank higher with keyword stuffing. The prime objective is to connect a searcher with most practical and desired information that solves a problem. As a business, you should as well understand that sticking to the traditional SEO best practices might not be always beneficial and evolving with time is the way to go.
SEO IN 2020 - as it seems now - shall continue the tradition of developments already established in 2019 - but with more focused intent. Here are a few expected developments -
Beyond Click and Tap: Voice search replacing keyed-in searches
Voice search is taking over and by 2020; it is estimated to cover around 20 percent of all searches. Traditionally, search engine optimizers would target keywords that were mostly the result of keyed-in entries - usually small. But when a user conducts voice search, he prefers to enter more information - a string of thoughts.
What does this mean?
• SEOs should target long-tail keywords more frequently than ever
• Target featured snippets
• Focus on more local searches since voice searchers are actively looking for local information
More than desired information: Searcher’s intent to take centrestage
If you look at the Google search results today, you will find an increased focus on relevancy and intent. This is going to be stronger in the days to come, and it means a lot.
What does this mean then?
• Content should be clear, consistent and contextual
• SEOs should make sure their website is offering values across all the stages of audience touchpoints. This includes not just providing the desired information - but things searchers have not even expected. A searcher looking for generic information on “How to write a good SEO content” should find an extensive article around this topic relevant, but what about offering videos with tutorials, link to an upcoming webinar that promises better SEO writing skills, and what about incorporating a feature on the page that guides the searcher to test SEO writing live?
Smooth User experience: Clear, focused information that is effortless to find, and simple to understand
UI - short for - user experience - is our next suggested trend in the list, and it is very much aligned with the previous entry we mentioned - searcher’s intent. Google is giving prominence to user-focused search results, and websites that understand this are enjoying better ranking.
What does this mean?
• Optimize speed load to save on a searcher’s time
• Use high quality content that quickly solves a problem, including CTAs
• Use uncomplicated design
• Headlines, bullet points, long-form content
Content is the New Currency and Kingdom
We cannot stress on this enough. You know content has been the king, and every single development SEO in 2020 will experience will have a content connection associated with it. Content writers have a very important role to play in this.
What does this mean?
• Writing relevant content that solves problems
• Covering different forms of content
• Using keywords strategically across the content without overstuffing
• Covering long-form content
• Reputation of the content creator to gain more importance
Mobile-first is going to be the new normal
Mobile is the new normal, and mobile first indexing is thus the new SEO priority. How better your website loads and is optimized for mobile version is critically important to gain increased ranking status.
What does this mean?
• Website loading speed on hand-held devices
• Content formation in the devices
• Creation of Mobile-driven content
Page speed has always been and will always carry value
When we talk about SEO IN 2020, we should remember that this is the age of fast information searches. People will not wait. Despite having the best of information, if your website is slow, they will move elsewhere.
What does this mean?
• Optimize all versions of your website for all devices
• Improve server response time
• Use a content distribution network
Brand Reputation Is One Thing No One Can Expect To Lose
Trust is going to be a decisive factor - like it has always been - in SEO 2020. A lot of factors collectively decide the authenticity and reputation of a website.
What does this mean?
• Your website should be populated with useful content
• The website’s partnership should be with other reputable websites
• An increased flow of reviews that are positive help brand building
• Number of complaints published about the brand online also matters
Localizing search is the normal
Local search results are gradually making inroads to mainstream, and over the years, it is going to be the number one thing of prominence in the optimization industry. Of course local SEO is already dominating, but it is going to be more crucially important soon.
What does this mean?
• Localize content
• Claim your Google listing
• Invest in a full-fledged local SEO campaign
New Age Technologies To Redefine New SEO Practices
When new age technologies join SEO, expect what happens? Awesome results and Smart Outcomes!
Artificial intelligence can help marketers gather smart insights to site performance. With pinpointed data, better competitor analysis can be done. AI can be holistically used across content marketing tactics. With AR, local SEO will be more important, accuracy of information will help improve user experience.
Time is unpredictable, and future is a mystery. No one has ever lived in the future so we can only predict how would it look like based on what we are living today. Be it SEO trends in 2020 or thereafter!
SEO is going to be more stable, and matured in 2020. Businesses will incorporate new ways to rank higher using latest tools and technologies, and thus the demand of the service will exist always. That also means SEO industry will need more human resources and remain to be lucrative career opportunity.
Hope you enjoyed reading the article. What other trends do you think will dominate the SEO in 2020? Please let us know. For suggestions to make this article better, we welcome your comments.
About OMSOFTWARE :
What about a website that loads faster, is populated with the relevant information your searchers want to read, and ranks higher on SERP? At OMSOFTWARE, we provide end-to-end new age SEO services to clients belonging to different industry verticals. Over the last 15 years on a row, we have helped companies - big and small - gain an increased digital presence with a comprehensive suite of services. We have closely watched the growth of the SEO industry and trained ourselves with changing time and technologies so as to keep relevant in the competitive marketplace.
“Our SEO services comprise of all latest SEO tools and technologies to increase our client’s Google ranking. Our solutions are customized according to your custom requirements. You can downscale or upscale your investments depending on the budgetary needs,” says Raj Kamal, CEO OMSOFTWARE.
For providing our clients a complete digital experience, OMSOFTWARE also offers mobile app developments services.
Along with search engine optimization services in India, OMSOFTWARE also offers mobile app development services with an aim to give clients an increased digital visibility. A solid presence on the App store provides businesses with ways to explore untapped revenue potentials - connecting with new audiences and making new purchases.
To learn more about our SEO services and other offerings please feel free to contact us now! We will be happy to schedule a one-to-one meeting with a dedicated representative.
The Buyer Vision: Preparing for a meeting to win the deal
The well-known seven steps of
sales are: prospecting and prequalifying, preparing, presenting, handling
objections, closing the sale, and follow-up. Technology is having a
profound effect on each of these steps, but it all starts with prospecting and
preparing. If you miss these crucial points, you’ve shot yourself in the foot.
Thus, understanding what’s in
your buyer’s head and creating a solution or vision to address the buyer’s need
is critical to seal the deal. Not to mention, capitalizing on an impromptu
meeting is a necessity given the busy schedules of both parties. According to
Forrester, when you create the solution vision for the buyer, and you’re the
first one to reach them, you have a 74% chance to win the deal.
Clearly, proper meeting
preparation has huge payoffs, but mobility is an important facet of business
today that enables sales personnel to be connected to their customers on the
go. So how can you get the scoop on your prospects and prepare for an impromptu
meeting while driving from your last meeting to this one, while also skipping
lunch on the way to catch your flight out of town?
Technology has thankfully
evolved to provide contact and prospecting information on the go. For example,
one of the key features of marGenius is the information it provides on each
prospect to help you search for up-to-date market dynamics and competitive
insights relevant to them. With the touch of a button, the app provides you
with the title and place of employment of your prospect so you can research
them before your meeting. It also shows you exactly where they are located in
the city that day, and how far they are from you, helping you to more easily
identify a meeting location that works on short notice.
With mobility and successful
sales being joined at the hip these days, technology provides exciting new
solutions for the ambulant salesperson. Now identifying a buyer’s vision and
preparing for a last-minute meeting is within the reach of your smartphone.