Want to communicate, at a glance, something essential about your Tumblrsona? Were you here for Goncharov and lived to tell the tale? Or perhaps you love a lovable but ultimately quite useless anthropomorphic piece of office hardware. Or you're one of those illustrious Artists on Tumblr, and you're open for business.

Well then, this one's for you. Introducing: badges. Ta-da! Yes, that's right. They're finally here. You can currently choose from three (with more to follow soon): Goncharov Enthusiast, Coppy, and Commissions Open.

Here's how you get 'em:

  • Head to TumblrMart or your blog settings to purchase your desired badge(s) for your primary or secondary blog.
  • Equip your newly-acquired badge(s) from that blog's settings. 
  • Enjoy the sight of your nice new badge prominently displayed on your blog and next to your username on the dashboard.
  • Badge-level settings: By default, badges will be visible on your profile and the dashboard. You can choose to hide them in your blog's appearance settings. 

Every badge is a badge of honor here. Yes, even Coppy.

Set Tumblr alight with a favorite photo of your chaos demon cat. If you blaze a photo (or video, or GIF) of your chaos demon cat this coming Saturday, May 13, the photo (or video, of GIF) of your chaos demon cat will receive double the number of impressions you select. That’s double the amount of human eyes on your chaos demon cat. Just imagine. 

Some stipulations:

  • Ok, you can submit another type of pet for consideration; we’re not monsters. If your pet is demonic or has chaotic energy, it’s valid.
  • It has to be your photo (or video, or GIF), please. 
  • It does not have to be your creechure, but please make sure the creechure’s guardian is cool with you putting their little buddy on blast.
  • This is a one-time offer. It may return. It may never occur again. What will you do with this newfound ephemeral power?
  • This Caturday celebration will run Saturday, May 13, from 12am-12am Eastern Daylight Time, but chaos demons cats are notoriously bad at telling time.

Dearest Tumblr!

I have returned from my meditative retreat atop the secluded mountain of the Pikaman, to resume my duties as Chief Merch Officer of the @emporium.

But Abstract Reactions will forever be in my heart — I’m even considering getting them tattooed! 

Just to refresh your memories, on April 1st, Tumblr provided you with a bunch of Reactions to use on posts! Specifically, the emojis I had most recently used on my phone… I’m SO proud of how much incredible ENGAGEMENT the product received. 

Over 100,000 of you spirited react-ers participated — and how many reactions did everyone use, you might wonder? Well, wonder no longer, I’ll tell ya! 

  • 🐛 was used over 20 million times.
  • 🧀 was used over 7 million times.
  • 🦀 was used over 3.8 million times.
  • And tied for fourth, 4️⃣ and 👻 and 🐴 were used over 2 million times each!

The special SUPER reactions of 🦄, Pikaman, 🍪, and even me, Brick myself, were unlocked over 15,000 times!

And at least one clever person figured out that I never thought about checking if someone could send negative reactions, so it turns out someone sent in over 120 million negative 🧀 reactions! So many cheesed posts got un-cheesed with that anti-cheese — and you know what, I’m not even mad about it! 

Here’s to 🐛! Cheers!

Yours clickingly, Brick
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Incredible work, [tumblr] and Brick!

tumblr tuesday: velociraptors, our beloveds

It's national velociraptor awareness day! What is there that we need to be aware of regarding velociraptors? No idea! We're just here to enjoy renditions of these swift plunderers from 73ish million years ago (the raptors, not the art).

And before you get up in arms about the specification of some of these little guys, we've broadened the scope to include all types of dromaeosaurs...because the art was pretty, and frankly, mistakes were already made before we got here (we're looking at you, Jurassic Park).

So, please enjoy this raptor and raptor-adjacent art. (And, while we have you, can the paleo plushie experts please take a look and see if they can help this user find another Hammer?)

Let the games begin.

Well. Well, well, well, well, well. It’s here. The day has finally come. We’ve enjoyed witnessing you set dashboards ablaze the world over with your fandom hot takes, your cats, your dragon art, your recipe polls, your incorrect quotes, your Barbie memes. (But, really, mostly your cats.)

Starting April 20, you will be able to Blaze each other's posts: You’ll be able to scroll through your dash and see a post that tickles you, and then make thousands of complete strangers see that post also. 

We made this for fun, but you remain in charge of your stuff. So here are some important details:

  • Blog-level settings: All blogs will be set to Blazable by default in your blog settings. We’re giving you this heads-up so you can toggle Blaze off on any blog you don’t want people to Blaze posts from (quick link for web). Remember to do so for any secondaries you might want to keep Blaze-free. 
  • Post-level settings: These override your blog-level Blaze settings. You can enable Blaze in the post editor—before or after posting—via the cog (web) or the meatball menu (mobile), regardless of your blog's Blaze settings. Any posts you previously disabled reblogs on will remain unsharable via Blaze. Unless, of course, you edit the post to enable Blaze.
  • Real humans moderate all posts being Blazed before they go out. If something’s fishy or seems like it might be harmful, it won’t go through.
  • When someone Blazes your post, you will receive an email, push notification, and/or activity item (depending on your settings). 
  • You can cancel the Blazing of your post before it happens—or extinguish a post that is already being Blazed—either by responding to the aforementioned notification, or via the “Active” tab in your Blaze interface
  • We will only accept posts that comply with our global advertising guidelines. Interested in advertising directly? Find out more here.
  • Here are some FAQs.

So that’s it, really. Be nice! Have fun! 

And, as always, if you want to get in touch, drop us a line on @wip or Support, and keep an eye out for more updates on @changes. 

Hello, Tumblr. 

If you joined us before November 2022 and predominantly post on web, you will be familiar with the two post editors—the legacy editor and the “new” web editor (formerly known as the “Beta editor”).

Beginning May 15, we’ll gradually be working to remove the legacy editor as an option for creating new posts. New posts created on web will be created in the new web editor. We hope to complete this change by July 15. 

  • This change only affects accounts created before November 2022. Newer accounts already default to the new web editor.
  • This will not affect posting on the apps because we switched to this new editor on the apps about four years ago. If you use the apps, you’ve been using the new editor all this time!
  • This will not affect what you can include in a post, only how you get there: You can still include all the different types of media in a post, only now, you’ll do that via the new web editor’s content blocks instead of selecting a post type from the post type bar at the top of your dash. So, if you’re halfway through a text post, and you decide that what this post really needs is your pet reptile, then click on the little red image icon in the post editor, select an image, and voilà. Lizard boy steals our hearts.

If you still prefer to post on web using the legacy editor, please keep reading because the rest of this post is for you.

Dear People of Tumblr,

I don’t know if you heard the news when it dropped, but I left the sunny island of Clawland in the rearview mirror a few months ago and stepped into a role back here at Tumblr as Chief Officer of Merchandising and Physical Engineering. I’ve been sharing my wares over at my Emporium, and more importantly, you’ve been buying! 

Things have been going so darn well that last night, I had plenty of time to reflect on how far I’ve come. No blockers in my way, KPIs going through the roof, everyone happy with their new mugs and pins and tshirts, and me at the head of it all… everything’s coming up Brick, right? 

But one thing about merchandising is, well, it’s fun, and creative… but there isn’t much clicking. Brick Misses Clicks! 

I thought about how dang popular my little crabby friends were on the dashboard when I was away. Spawning like crazy! There’s no denying it: you kids love those crabs. You’re even spending cold hard cash sending them to each other. 

So, the question was: how to combine that kind of clicktastic feature you know and love, with something new? Something FRESH? 

And then, it hit me!

🦀🐛🧀👻🐴🍪!!!!!!!!!!!!

So I hereby announce that I’m taking temporary leave of my position at the Emporium in order to jump teams and become Tumblr’s Chief Reactions Officer. 

Beginning today, you’ll be able to SLAM those react buttons at the bottom of every Tumblr post to express your emotions. On the web at least. Not in the mobile apps. (I’m a budget whiz, but not that much of a whiz.)

And listen, this is short notice. I haven’t slept all night, putting this together, ever since the idea struck me while stargazing and reflecting on my life and choices. So the actual reactions available to use are limited for now. They were actually just the most recently used emojis in my phone.

But I just know you’ll love them anyway. Because they come from me, BRICK! 

Yours clickfully, 

Brick Whartley Chief Reactions Officer Chief Officer of Merchandising and Physical Engineering (On Leave)

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Thank you, Brick. Have fun with these reactions on web, folks!

Go back to bed—it’s World Sleep Day!

World Sleep Day is a global, annual call to action celebrating the importance of a good night’s sleep. Sleep is essential for health!

In partnership with World Sleep Society, we’re encouraging you to practice some self-care and look after your health. How? Just LOG OFF & GO TO SLEEP!

How can you help to make this our biggest celebration yet?

We know it’s a big ask, but we’re confident you can handle these two enormously difficult tasks:

For Web users:

LOG OFF

GO TO SLEEP

For App users:

LOG OFF

GO TO SLEEP

Need a little sleep-spo?

Check out the #GoToSleepTumblr tag. You can head over to @music for some soothing sounds to put you in the mood to snooze and stop by @gotosleep for the largest collection of yawn-inducing content. Let’s count some sheep, Tumblr.

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Ok, ok, you can grab some sleepy crabs before you log off. Then count 'em like they're sheep and go to sleep 🌝

We heard you.

Recently, we experimented with swapping out the locations of the profile and TumblrMart icons in the iOS app. We monitored your feedback through your posts, questions to @wip, comments and reblogs on @changes and @emporium posts, and so on. You didn’t like the update, so we’ve changed it back.

We heard you loud and clear. The profile icon has returned to the lower right corner of your iOS app.

This change was originally intended to inform you about the new features we are releasing to help Tumblr move toward profitability. However, we recognize that this was too big a change to how many of you use Tumblr on iOS. You are Tumblr. You’re the most important voice in the room, and we hear you.

We know this has been frustrating for many of you. To thank you for being patient and understanding, we’re offering this coupon code for items in the Tumblr Shop: use code OURBAD for 10% off on all products here. You can also use code OURBAD on all digital TumblrMart products except Ad-Free when purchasing on web. This code can be used once and is good for a limited time.

Thanks as always for your feedback, [tumblr].

Horse Friend is now available on iOS and Android. To celebrate that Horse Friend is now available on iOS and Android, Horse Friend wrote you this poem.

That's right, folks. You can now bring your very own Confunglius Brango* to school, to work, or even to the movies. We won't judge. Just tap here, or on that little shop icon on the lower right corner of your screen, and buy yourself the most wonderful gift of all—the gift of friendship with a virtual horse.

You can also give the gift of the prolific pooper to all your friends. A pony for every pocket. Magic.

*Names may—neigh—WILL vary.