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Hello, Tumblr. This is a badges update.

Just popping in to tell you about all the nifty badges you can get to decorate your blog these days. You, too, could be the proud owner of The President’s Shoelaces (authentic, we promise), the Rainbow Crab, or the extra special Supporter Badge subscription that changes color as your support progresses. Here’s a full list of all the shiny knickknacks you can currently purchase from TumblrMart:

  • Supporter badge: This is the big one. This is how you support Tumblr in an ongoing fashion. This badge changes color the longer you subscribe to support Tumblr, starting off with Steel and working towards a very shiny Oil Slick, which demonstrates you’ve reached the highest level of support for this lovely little corner of the internet you call home. Read more about this one here.
  • Visionary, Literary, Shutterbug, Playlist, and Fashionista identity badges: We have a whole host of badges you can pin to your blog, leaving no one in the dark about your main passions. Are you an artist, a writer or reader, a photographer, a musician, or a style icon? Is your blog a curation of all your favorite art, writing, photography, music, or fashion? Then there’s a badge here for you! 
  • The Color of the Sky: That old meme that curses your dash now and again? Yeah, you can now wear it on your blog to show off your mischievous side all year round. 
  • The President’s Shoelaces: For when you want people to know you Know.
  • Crabs: Regular or Rainbow, you choose. Just know that crabs are something of a Tumblr mascot now, and wearing them on your blog shows that you either  (1) love crabs, (2) participated in crab day on Tumblr on July 29, 2023, or (3) know what to do when the news goes November 5, 2020 on you. 
  • Lunar badge: For all those who love the moon or simply need to know when they might not be sleeping well, this badge changes throughout the lunar cycle.
  • Important Babylonian Checkmark: Show your solidarity with disgruntled customers throughout time and space with the help of this extra special checkmark.
  • Hewie and Bones Halloween badges: Celebrate Tumblr’s national holiday in style. The Hewie and Bones badges bring that special Halloween feeling to your blog year-round. 

That’s all for now! Enjoy mixing and matching your badges to your heart’s content! What’s more, if you have an idea for a badge you’d like to see, get in touch with us, and we’ll see what we can do about that!

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Tumblr Tuesday: Speculative Species

Did you hear? They've found the golden mole! It still exists! It just took a break from being perceived. What a mood. Here are some other animals that totally exist, too. Just your very normal collection of animal art, really. This is one of those where you'll want to click through on the attributions below the art. For context. For transformation. For taxonomy. It's all there. The level of detail for these friendly animals that definitely exist is quite unhinged in the best way.

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Tumblr Tuesday: Art of the Dark

Hello, this is another Tuesday and another round-up of incredible art. This week, we're taking a little break from all the fanart to yell about some of the original art that happens every single minute in this blue playground we all share. As the days draw in (up here in the northern hemisphere, at least), and the darkness comes ever earlier, let's take a moment to enjoy the whimsy and magic darkness brings to art. Here's some good art with a nighttime theme.

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Post+ is going away in January 2024.

We originally introduced Post+ to uplift and support the vast swathes of incredible creators here on Tumblr. It was intended as a way for creators to offer content to their followers in a paid subscription format. 

Well, it didn't land as we'd hoped. We've heard your feedback and monitored usage, and after much consideration, we've decided to remove Post+ from Tumblr.

Here's the timeline:

  • As of December 1, 2023, you will no longer be able to enable Post+ on your blogs. 
  • Existing Post+ content will remain accessible through the end of this year. 
  • In early 2024, we'll remove the ability to create new Post+ content, and existing Post+ content will be marked as private. From then on, it'll be up to each creator to determine whether they want to make those posts public.
  • Subscribers will no longer be billed starting January 2024. If you subscribed using In-App Purchase from an iOS device, you’ll need to cancel your subscription manually to avoid being charged.
  • You can read more about this change over here.

And, while Post+ is going away, Tipping is here to stay. You can enable Tipping via your Blog Settings on web (Account Settings on mobile). Once a blog has Tipping enabled, any original post can receive a Tip, with the money going directly to the creator. 

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Tumblr Tuesday: Lokius Brainrot

Loki fandom, how we doin'? This post set out to be about that Loki show that features Loki and all his friends and enemies. But it has descended fairly speedily into a Loki, Mobius, and Lokius art collection only. So, sure, Miss Minutes and Sylvie have made it on here, but only just. You're all doing great. We've not included some of the…spicier works; you'll just have to go find them for yourselves if you haven't already. (Also, please beware: if you have not yet seen season 2, do not proceed with your scrolling. Visually, at the very least, spoilers lie ahead.)

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Tumblr Tuesday: HOW many nights??

Well, the Five Nights at Freddy's movie has been out for two and a half weeks, and you're all showing no signs of calming down about it. And why should you? Whether you've seen the film already or you're still psyching yourself up for it, please enjoy this (to longtime fans of the game at least) largely spoiler-free FNAF art. Thank you, as always, to all Artists on Tumblr whom we're so lucky to witness creating art for each and every one of our blorbos. Even the purple ones. 

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A wild update appears

Oh hello! You asked for the ability to reply to posts from your secondary blogs. This post exists to tell you that we’ve made it possible for you to reply to posts from your secondary blogs. That is all. 

Just kidding. Some benefits of this:

  • You can now reply to a post from your hyper-specific fandom secondary.
  • You can now keep the conversation going without reblogging the same post over and over again.
  • Your primary will remain hidden so you can communicate on posts from your secondary blog as if you were replying from a primary blog. Neat!

How do you do this, you might ask. On web and mobile, when you go to reply to a post, simply click or tap on your avatar, and select your secondary blog of choice from the list that appears.

If you experience any problems with this feature, please reach out to Support. If you have questions, message us on wip, and we’ll give you answers.

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Tumblr Tuesday: Autumnal Art

With Mabon just gone and October on the horizon, the Artists on Tumblr are out here cranking up the whimsy and contributing to our sense of seasons passing. We're just here to till those fertile, creative soils and whet your appetites for a little something just around the corner 👀. So, keep a beady peeper on @art around the beginning of October, and in the meantime, enjoy some cozy autumnal art.

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Tumblr Tuesday: Fionna and Cake!

Who hasn't at some point wished to be whisked from the mundane trudge of work into myriad worlds of wonder and magic?

..........

While we await that fortuitous occasion for ourselves, we'll enjoy the story of those who have indeed been whisked—and the art you've all made along the way. This is a Fionna and Cake fanart roundup.

(Be warned, fellow travelers: very mild spoilers ahead.)

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Tumblr Supporter badge: Show your loyalty with Pizazz

Many of you have asked for a way of supporting Tumblr that works like regular donations. Well, this is that, with a little whimsy thrown in for good measure. Imagine. A badge that gets shinier and shinier with your continued support—and helps Tumblr stay Tumblr. 

Enter the Tumblr Supporter badge. Part of a move towards a more user-led business model, this is a new auto-renewable subscription that allows you to wear your support of Tumblr in style. 

How it works:

The Tumblr Supporter badge is a special badge that works like a recurring donation subscription service. As a supporter, you get a specially designed badge based on how long you have been supporting Tumblr in this way. Your supporter badge will evolve from Steel to Copper, Gold, Platinum, and, eventually, Oil Slick. As your support continues, you will collect these badges at each milestone, to be displayed as you choose on any of your blogs.  

There are two subscriptions, monthly and yearly: 

  • Monthly: Start at Steel and progress through the different badges at each milestone, eventually reaching the coveted Oil Slick.
  • Yearly: Start at Platinum (it's like you've jumped ahead a year. Look at you, cheating time). You'll progress straight to Oil Slick at your next payment milestone after a year.

Pricing:

  • Tumblr Supporter Monthly: $2.99
  • Tumblr Supporter 3 Months: $7.99 ($1 OFF)
  • Tumblr Supporter 6 Months: $15.99 ($2 OFF)
  • Tumblr Supporter Yearly: $29.99 (15% OFF)

More details:

  • This monthly or yearly subscription will renew automatically at each interval unless you choose to cancel. 
  • If you cancel your subscription or a payment fails, you'll still have your badge, but it won't show up unless/until you restart your subscription. If/when you do so, you'll pick up right from the badge level you were at when you ended your subscription.
  • This is currently being rolled out for mobile and web in English. We’ll be rolling out to other territories in the coming weeks.

That’s all for now. We hope you enjoy this new badge as much as we enjoyed coming up with it, so we can keep making odd little tchotchkes for you to enjoy. Stay weird, Tumblr <3 

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Thanks for all of the recent feedback around Community Labels being incorrectly applied to content. In particular, we appreciate the input we’ve received from the LGBTQIA+ community and understand the frustrations from folks who felt that their content was unfairly labeled. When we realized this was happening, we immediately investigated and are taking steps to prevent this from happening again.

The LGBTQIA+ community makes up about a quarter of the Tumblr community. It is important for us to support all Tumblr users, especially those whose safe spaces are under threat in certain parts of the world.

As you know, alongside of the rollout of Community Labels we also expanded the types of content allowed on Tumblr as a way to welcome more creativity, art, and self-expression. Our goals remain the same today. Human error happens and we apologize to anyone who has been impacted by these mistakes.

We are working to better understand what happened and will follow up with more information soon.

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tumblr tuesday: doggust!

It’s still August, so you still have time to join a little art challenge. @Dogsinaugust’s “goodest drawing challenge in all the land,” a.k.a. Doggust, has plenty of bangers yet to come, including the noble Poodle, the slinky Dachshund, and the longest Borzoi boy. So, get those pens, pencils, and paintbrushes out, and join the pack! Here are some of this year’s excellent puppers, hounds, and floofs, brought to you by the ever excellent Artists on Tumblr.

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tumblr tuesday: yeehawgust!

Gee up! We’re already halfway through this year’s Yeehawgust, but there’s still time to take part. Did you know cowboys would move cattle roughly 15 miles in a day so as not to wear their charges out or make ’em too skinny? Did you know the all-important camp cook was sometimes referred to as the “biscuit shooter,” “belly cheater,” or “bean master?” Did you know cowboys would often sing to their sleepy cattle to soothe them at night?

Whether you’re the strong and silent type scanning the horizon or the joker of the group perpetually playing pranks and your harmonica by the fire, strap on your chaps, tilt your hats just so, and swing yourselves into your saddles. This is your Yeehawgust roundup.

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Hello, crab fans. Wow, you have been having a busy time! On July 29, also known as Crabs Day, you took to TumblrMart to give the gift of crabs to your pals. And boy, did we notice—not just all the great crab memes and trending posts on the day but also the burst in sales which made up a substantial financial boost to the running costs at Tumblr. And it truly took our breath away.  

We got so excited we went back to the drawing board and designed some crab checkmarks, which we teased by dressing your regular checkmarks up as crabs on the day. On August 1, we launched a regular little crab checkmark and a rainbow crab checkmark for gifting and treating yourselves.

Here are some stats from Crabs Day:

  • You gifted 8k crabs that day. That’s an almost 20k% increase in crab sales.
  • We saw a more than 7k% increase in total Tumblrmart sales.

All this money goes straight back into running costs—such as a month’s worth of power costs for Tumblr application servers. That’s all you! You’re doing that! You’re keeping Tumblr around with your generosity toward your friends. Crabs be thanking ye ❤

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