What's better, TB awareness or ethically sourced coffee?
I am a very, very big fan of our coffee, but...
If everyone in wealthy countries understood that TB has killed FORTY MILLION PEOPLE since the year 2000, and if everyone in wealthy countries was angry and disgusted by the ongoing horror of underfunded research and treatment distribution, then TB death rates would decline by 60 or 70% over the next decade, simply because more resources would be devoted to finding new treatments and effectively distributing current ones. (We've seen this happen before! Look at HIV/AIDS death between 2005 and 2015! They fell by over 50%, not primarily because of new treatments but because of a dramatic expansion of existing treatments. Same thing could happen with TB.)
Like, we might lose 20 million people in the 2030s to TB, not because it's an impossible problem to solve but because we do not treat the problems of impoverished communities the way we treat the problems of rich communities.
So yeah, TB awareness (and activism! and fundraising! and advocacy for patients!) is vastly, vastly more important than the world's best coffee.