I’ve been to
an international in-house PR summit hosted by one of my clients this week and
nearly fell off my chair when one of the guest speakers was a VERY important
person from Sony Music Entertainment. Let’s call him John. I won’t disclose his
function and real name because I don’t want to reveal where I was, but based on
his title he definitely knows what he‘s saying and has a lot of industry experience.
was mainly about how to engage with a variety
of different target audiences. Of bloody course one of the first slides he
showed was a picture of 1D engaging with fans which was supposed to drive the
point home that there are some audiences who are more passionate about a brand
than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.
Because I’m embarrassing,
I recorded parts of his speech on my phone and wrote the most important things
down to share some interesting insights he gave about how Sony manages
their artists’ target audiences, crafts their artists’ social media actions and deals with the
fact that at the end of the day they always need
to get people to buy music.
HOW DOES SONY UNDERSTAND AND MONITOR
AUDIENCES (like fandoms for instance)?
According to John, they have
their very own data-driven digital tool that helps them identify and manage
different target groups for an artist (it’s not perfected yet but has been
rolled out a lot of countries, I think he said 50?) and see where there might
be connections to other artists, who the influencers are, what the specific
target groups are or will be interested in and to identify collaboration
Target groups are being split into four categories: Fanatics, enthusiasts,
casuals, indifferents. These segments are being broken down into even smaller
groups defined by age, genre preference, gender and country. They found that
the older you get, the less likely you’ll be a fanatic or enthusiast.
How does Sony find this stuff out? Well, they survey polled music audiences of every
age in a way that covers either nationally representatives or represent one of
the major top tier cities. People shared their music preferences, consumption
habits, lifestyle, media habits etc. Sony gathered all that information,
analysed the insights and created their
own audience understanding tool.
John, that way everyone at Sony has access to an interactive map of the world of
Sony that looks into segmentations and audiences for every artist while being searchable
in a number of different ways. The tool is pulling from real data, but they are
also adding to that „with things like analytics of platforms like Spotify where
we are able to gather lots of informations about user behaviours and reference
that against things that we do“.
STRATEGICALLY SHAPES PR STORIES
John gave the
example of Snoop Doggy Dog who had launched a new album (song? Idk) around that
time: „There was a week-long debate in parliament around the legalization of
Marihuana, so we just jumped on this conversation and did lots of social
marketing around Snoop with his rolling papers and his spliffs… so maybe that’s
bad taste, I’ll allow you to judge that for yourselves. The point is though that
you are also marketing into a wider
cultural context. [You need] an understanding how that works and where you can
have a conversation that is seamless and not fake, genuineness is quite
“The way you can get people to
connect is: You’ve got a lot of stuff that you want to say. Start under the
assumption that people actually don’t give a shit about 95 percent of it. And
then see which are the bits that might overlap. This is where the
understanding of the audience really comes into its own. It forces us to think before
we jump to execution. The quest for relevance is vitally important.”
Why are people
to connect with a brand/band though? John thinks this is one of the most
underused questions when planning an approach. Why is it that they do specific things? He gave an
example: „We would normally take a
record to radio because we always believe that radio is the thing that breaks
the record. But if my core audience,
my phase one audience – the people that are gonna give that band its first lift
– are on Spotify, what am I doing on radio??“
ENGAGEMENT AROUND ARTIST IS KEY
„The thing is
that you don’t start with a conversation around a product. The consumption of the
product is the end point of a journey where you built an engagement and a fan.
So again, for us that means that when we
sit down and do our plan around our next Robbie Williams album, we start with „How
are we gonna maximize the engagement around Robbie Williams“? because that will
then sell us albums. Not „Okay, we’ll be releasing in a week in November,
eight weeks out we need to be here, here and here“. So we’re not doing product
launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement
around an artist.“
ABOUT THEIR ARTISTS‘ SOCIAL MEDIA
„We run most
of our artists social media channels or at least their official pages, so we are involved in all of those conversations.“
Shocking, I know.
Based on the
situation we face in this fandom,with this band, feel free to draw your own
conclusions about what this information means.
HERE ARE MY KEY TAKEAWAYS:
It’s not news at all, but the existence of their
own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies
are tightly tied to that fact. Collaborations or artist interactions such as
Louis/James Arthur or One Direction/ Little Mix are most likely the result of a
data-driven analysis of whose fan groups are similar and whose are likely to be
open towards that particular other artist too.
Again no news, but the example of Snoop Doggy
Dog shows that there are strategies behind even the most random photos. Often placements of specific
pictures or stories serve a wider purpose. Hello pap walks, hello
b**ygate, hello Louis Twitter, hello
Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his
first album drop.
decision to not promote Louis‘ song could very well have been a logical outcome
of the team asking themselves the question „Why?“: Why should we promote
his song with huge effort when we KNOW his own fans are going to do it passionately,
especially if they think we don’t give a
shit? Why not playing that game in order to make them promo it the hardest way
they can?“ Why indeed??
is a huge deal for Sony. John was talking about a lot of bands during his
speech but whenever he was talking about major acts, he always listed One
Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped
them at least 5 -6 times in a 60 minute speech. He really didn’t have to
because the audience was in no way whatsoever a target audience. So yes, they clearly
have been and are a very huge deal for them.
i’m actually incredibly shocked at the amount of people who heard “dave filoni might be turning ahsoka into a wolf” and jumped to conclusions without thinking.
allow me to introduce The Mortis Theory.
this is the daughter:
she’s an incredibly powerful force user from the Clone Wars who lived on a planet called Mortis. she pretty much /was/ the light side.
this is the daughter’s other form:
she could turn into a griffin at will. her brother could turn into a gargoyle. it was kind of a Thing with these guys.
While on Mortis, Ahsoka was turned to the dark side by the Son and later killed. The Daughter, dying of a stab wound, offered Ahsoka her life force. this was channeled through Anakin into Ahsoka, bringing her back to life.
this whole ordeal was never addressed again.
not in The Clone Wars, at least.
Ever since I first watched the Mortis arc, I’ve had the theory that Ahsoka gained more than the Daughter’s life force. i think it’s incredibly likely that she gained some of the Daughter’s abilities as well, and those helped her to become the incredibly skilled force-wielder she is today. it might even have helped her survive her fight with vader.
(side note- doesn’t this convor have the same color scheme as seen above? this is the same convor flying around ahsoka’s head shortly before they leave for malachor.)
after Twilight of the Apprentice aired, these cards, drawn by dave filoni, came out. oh, hey, is that a convor?
i’ll let you draw your own conclusions here. also hello, non-wolf ahsoka.
and then we have this.
In conclusion, the Daughter was the personification of the light side, could turn into an animal at will and gave her life force to Ahsoka Tano. now that Ahsoka has that life force, does that mean she can turn into an animal at will? I guess we’ll see. I’m personally not sold but it’s quite possible. In any case, if that wolf is Ahsoka, i seriously doubt she’ll be a wolf all the time.
A/N: This is based on the moment in ACOWAR when Nesta admits that she can’t take baths anymore because of Hybern. I wanted Cassian to help her out with her fear.
Nesta stared at the tub filled with an ankle deep of water. Her breath came out shaky, causing small waves to form over the surface. A towel wrapped around her skin, and the fabric irritatingly rubbed against her body. She knew there was no possibility of submerging herself in the water, two buckets were already filled beside it, but she wanted to try dipping her foot in. Just for a bit. Feyre had already contracted someone to install a shower, but it wasn’t going to be finished for another two weeks. Thus, Nesta continued her routine of using buckets.
Inside, Nesta knew she must look ridiculous, for she was staring at a seemingly empty bathtub. There was nothing in that water that would hurt her, not something that shallow at least. She would lift her leg and dip a toe, nothing more. That would be enough. All of her muscles seemed locked in place as her mind urged her leg to twitch towards the water. She could barely breathe the longer she stared, her thoughts circling around the image of Elain being shoved in those waters, not knowing whether her sister or a corpse would escape. Those moments when Nesta could hear her own heart thundering in her chest, even without Fae hearing. Then, Nesta’s thoughts raced to her own drowning. The tight grip of the Hybern soldiers’s hands on her body. The rage coursing through her as she pointed her finger. The flooding of her lungs—
“By the Cauldron! I am so sorry!”
Nesta whipped around faster than one could winnow to see Cassian standing in the doorway.
“What. The hell. Cassian.”
He was already retreating out the door, covering his eyes with his forearm. “I’m sorry Nesta. I thought—‘
“Did no one ever teach you to knock when there’s a closed door?”
“Closed, Cassian, the door was closed.” Her breathing came out incredibly ragged, and she practically shrieked, “Get out!”
She turned with every ounce of dignity she had left.
“What are those?”
Her voice came out very clipped. “What do you mean, what are those?”
His silence stretched on between them, daring her to turn around. She only allowed her head to graze over her shoulder before she saw he was not looking anywhere near her. Instead, his gaze locked on the buckets on the floor, and his eyes showed where his thoughts were going.
“Cassian. I said get out,” she snarled at him as she turned to face him fully.
“Nesta, are those—“
“They’re nothing,” she breathed, losing all courage from before, “Just leave.”
His head nodded at the order, still not looking at her as he left, lost in his own mind. When he closed the door, she walked over to check the lock and rested her back against the wall. Cassian’s interruption dragged more fight out of her than she thought it would, and she couldn’t motivate herself to even approach the tub let alone dip her toes. Her fight mellowed the longer she stood there, and she slid to the floor.
Too damn weak. She felt so inadequate that she couldn’t even stand. Everything seemed unnecessary beyond her inability to clean herself. Last time she washed was yesterday. She hadn’t done anything strenuous today, so she could wait. She could wait until tomorrow when she would have to wrestle with herself all over again to enter the bathroom and fill the buckets. When she drenched herself in their water, she would always hold her breath and move as quickly as possible. Her record was six bucketfuls, she didn’t think she could handle anything beyond that.
The water was surely cold by now, and as she stood to empty it, her legs shook. Plunging her hand into the tub for the drain, her eyes closed and she felt two silent tears slowly run down her face. The gurgling of the water was the only noise for a while until she heaved the buckets up to drain in the bath as well. Her towel somehow stayed snug against her body the whole time, and she hid the pails under the sink before leaving the room. Where she saw a hulking bat sitting across the hallway from her.
His lips moved as if to speak, but Nesta shot him a glare and practically ran to her room. She heard him follow her, but she just moved faster before slamming her door in his face.
As quickly as she could, she disrobed and dressed herself as he sighed on the other side.
“Nesta—“ he paused, as if wondering if she was going to let him continue—“I’m sorry about earlier. I was debriefing Rhys downstairs and was walking backwards into the door. I didn’t see it was closed. My apologies.”
She could hear him turning to walk away, but for whatever cauldron-damned reason, she opened her door.
“You weren’t there.”
His back strained at her words and his wings hitched slightly.
“Nesta, you know that ever since Hy—“
“Not there. I know there’s nothing you could have done. I don’t think you do, but that’s for another time.”
He was facing her now, and his jaw worked as if he were going to say something. She held up her hand. “Let me finish. You weren’t at the meeting with Graysen.” She took a deep breath, somehow this private admission a million times harder than the one that she made so long ago. “Your eyes were on those buckets, and your thoughts seemed to be working faster than your mind could handle. So I, ah, guess you should hear it from me before you draw your own conclusions. Taking a bath is pretty difficult after —“ she gestured pathetically with her arms—“everything. Feyre’s getting a, what do you call it? A shower installed. It’ll be another two weeks, so I use buckets instead of a bath. I wanted to see if I could dip my feet today, or at least my toes,” she sighed, “turns out I’m a little too pathetic for even that.”
She didn’t realize that she never once looked at him the whole time, but when she did, his face was completely stricken with devastation. Her fingers scratched behind her ear, and she attempted to walk past him.
“Nesta.” His hand was on her arm and his gaze was intense. “Nothing about your situation is pathetic. We share at lot of sexual jokes, but I’m serious when I say I have a shower at my house that you can use in the mean time. If you need to. Want to.”
She’d never admit how grateful she was at his offer, but the look in his eyes showed that maybe he could feel her relief. “Thanks. I’ll think about it.”
Their gazes locked for a moment longer, before she turned to leave and his hand left her arm.
At Ritas that evening, the whole inner circle enjoyed a night out including Elain and Nesta. All together, they shared a few drinks though Nesta drank less than everyone and sat completely erect on a barstool. Their group swayed along to whatever tempo they pleased while Nesta stared amazed that even Amren joined in their revelry. Looking at them all, she knew she could join them, in fact, they’d already encouraged her multiple times. Cassian never directly asked her once, but his eyes skirted over to hers almost too often. As if now that she told him her fear, she would shatter if left to her own devices.
Nesta slowly nursed her water at his excessiveness until the prick behind her shoved into her the bar.
“Excuse—“ Nesta started as she turned around.
Her voice was drowned out by the fighting males behind her. And the full mug of ale that completely drenched her outfit. There was no time to become angry at her sodden state. The fighting pair continued as though nothing happened, and Nesta just stared at herself mouth agape.
“Hey, Hey, Hey, HEY.”
Nesta looked up at that.
Cassian stood with his arms erect, breaking up the fight. His words were hushed between the two swaying drunks. Whatever he said calmed them, and his main tactic seemed to be forcing them to break eye contact by repeatedly claiming “look at me”. Nesta heard him say it so much that she didn’t realize he was saying it to her until she looked up.
His eyes were inches from her face and stared at her with concern. “There you are.” He gave her a small smile. “Are you okay?”
“Of course I’m okay. I wasn’t in that fight,” she hummed, “Can you get out of my face?”
He moved as if he just now realized their proximity and skirted his gaze down her dress. With his raised eyebrows, she couldn’t help but look too. “Nesta, I’d always thought I’d see you wet, but these were not quite the circumstances I was imagining.”
Nesta’s jaw dropped for a second time that evening. “Is there a real reason you came over here? Or did you just want to make some poorly timed innuendos and have to disrupt that fight to do it?”
“If you must know—” he leaned in close again—“your damp state seemed like you were going to need to wash.”
Nesta froze. She had not thought about that part of her evening yet.
“And I thought maybe you’d…want to come to my place.” The last words came so fast that she almost thought she misheard him. Almost. Which was why her response felt like too much.
“Fine. But you’re not allowed any more innuendos.”
He put his hands up in defense but wore a grin of satisfaction before leading the way out.
Not a word was spoken between them as they winded through the streets of Velaris. Nesta’s anxiety grew the longer they walked. From an outsider perspective, their situation would look promiscuous as he took her home, but there was nothing sexual about their silence. They weaved their way through town, down alleys, and Nesta could’ve sworn they‘d cross the Sidra twice. The peace shared between them seemed so delicate that Nesta had no desire to break it, especially since Cassian was offering so much to let her use his shower. A slight breeze passed, and Nesta’s dress, clinging to her body now that it was soaked, caused her to shiver.
She could feel Cassian look at her out of the corner of his eye and almost snapped. Tear him apart for taking them in a seemingly pointless journey through Velaris when there had to be a better route. Her mouth opened slightly to voice—
“Here we are,” Cassian gestured to a single brick townhouse, identical to all the others on the street. To Nesta’s surprise, every window had a lush garden growing in boxes underneath them. Cassian walked up the stairs, and Nesta stared at his back without really seeing it.
“Do all Illyrians in this city live in townhouses?” Nesta inquired.
Cassian jangled his keys, and Nesta began to ascend the stairs after him. “At least we’re not compensating for anything—” he turned to wink at her—“But considering there’s only three of us, yes we all do.”
Nesta scoffed at that and stepped aside as Cassian opened the door. As though he forgot she was there, he stumbled into his home without any bravado, not even turning on a light, and lightly made his away upstairs.
“Nesta, there’s definitely no water out there. If you would like to enjoy the particulars of indoor plumbing, you’ll need to follow me to the bedroom,” he called as he turned towards her.
“We agreed on no innuendos.”
“And there has yet to be one. The only bathroom with a shower here is upstairs—“ he turned back around—“So my offer still stands, but you’ll need to enter the room where I sleep.”
Nesta padded up after him.
His bathroom was huge. Everything in it was built to accommodate wings, making it all three times larger than necessary. What she assumed was his shower had three spigots each with two handles underneath. Cassian left her there unceremoniously, and she’d already stripped herself bare. Though she claimed she would be fine, there were too many levers and the water shot down in a pounding waves so hard that Nesta immediately turned it off, scared of its power. She cracked the door open.
“Cassian,” she practically whispered as if he’d be right inside his bedroom. No response.
“Cassian.” Much louder.
Footsteps sounded from downstairs, and she waited for his approach. She felt like an uncivilized idiot who couldn’t even learn how to use a freaking shower.
Someone tapped lightly on the door. “Can I come in, Nesta?” he sounded incredibly tired on the other side. She let him in.
“I don’t know how to work the shower,” she stated, “I mean I don’t know how to make the water more tolerable.”
He just stared at her. “Is the rain okay?”
“You’ve been out in the rain since the cauldron. Is the rain okay?”
She thought back to memories of such gloomy weather and nodded. With those directions, he turned some dials on the faucets and spun the handles so water came out.
“That should feel like a light storm. If all three are too much, just use the one in the middle. The knobs underneath control the water temperature.”
A wave of exhaustion passed through her so strong that she had nothing to remind him that she knew how to turn it on. She left it at, “Thank you.”
As he left, he called, “When you’re done, just come get me to bring you home. I’ll be downstairs.”
She nodded before he turned and walked away. The bathroom that once seemed huge, now appeared tiny. Nothing in that room mattered except for the dripping water. Nesta stared at it a little, astonished that Cassian had been so generous throughout this whole situation. After so many years in that hovel, she was trained not to waste water, no matter how much she wished she could just stare at it and be clean. The towel dropped to the floor as she caught a waft of her beer-ladder self. Tentatively, she raised her arm and let the water cascade down. She could stop herself whenever she felt, but she chose to step over the tiny ledge on the floor anyway.
The sensation of all that water hitting her at once was too much. The warmth of it enveloping her to a point of choking that she blindly grasped for the faucet on her right, shutting the flow off immediately. On her other side, she fumbled more, but still managed to find it rather quickly. Above her, water came at a calming, leisurely rate. She closed her eyes. It’s just rain. It’s just rain. It’s just rain.
Her breathing slowed, slightly.
She could do this.
She’d already stood there for longer than those buckets could ever drench her. That thought though, forced herself to exit the stream. Her toes remained wet. She couldn’t help but think of only a few hours ago when she’d restrained from even putting her foot in the water. A sharp laugh escaped her.
Lathering herself in soap and washing multiple times, Nesta could only stand in the water for maybe a minute at a time before believing the shower a rainstorm washed away. All in all, she stayed there for maybe seven minutes. A short wash for anyone else, but the longest Nesta had had in months. Though they’d won the war, this felt like Nesta’s largest victory. Cassian’s towel felt like velvet as she wrapped herself in it, wondering if she just thought that way because of the significance of her evening.
Outside, folded neatly on the bed, were a small stack of clothes meant for her. She quietly wandered downstairs to find Cassian. As she passed through his living room, she thought maybe he was in the kitchen only to find it empty. Rather, after some insistent searching, she found him curled on the couch, his wings forming a cocoon in place of blanket, making it appear as though he never meant to fall asleep.
His face seemed peaceful, more so than she had maybe ever seen it. After everything he had done for her tonight, he deserved some rest. She found a blanket and draped him in it before realizing that with his hulking form, there was really no place for her to sleep down here. Scrambling back up the stairs was her only option. First, she opened the door across the hall from his room, hoping to find a guest suite, but it was an office filled with maps and strategies. Which meant her only option was his bed. It felt like a personal intrusion, but the more exhausted part of her mind reminded her she’d already used his shower, so why not surrender to the comforts of his sheets.
Immediately, his scent invaded her nose the tighter she tucked herself in, but she found it intoxicating. A depressant stronger than any alcohol consumed that evening. She pulled the sheets tightly, almost feeling like Cassian was there with her. After almost no time at all, she fell asleep, her dreams filled with not a single drop of water.
In the morning, Cassian woke her up by poking her shoulder. They’d shared a small smile before he walked her home, and again neither of them said anything until they reached Rhys’s home where Nesta thanked him. Then, kissed him on the cheek, an action that surprised them both.
No matter how much shock there was though, Cassian welcomed her to his home for showers every day before Feyre got one installed. And thankfully never commented when she occasionally stopped in after it was.
has a specific smile for each of his friends. uses them a lot.
is rarely angry. but when he is angry Watch Out, buddy, and buckle up because you’re in for a long rant. peppered with cursing, probably. actually, a lot of cursing peppered with the Thing that’s actually bothering him.
slouches and flops a lot. sitting up straight is not in his vocabulary.
but sarcasm is. his friends joke he should have Sarcasm tattooed in invisible ink on his forehead
does not have face scars, because those would have been mentioned in harry’s description of him. he does have them everywhere else, though, and they’re gnarly.
can fall asleep anywhere. does so frequently. snores loudly.
is super great at container gardening, weirdly. his family never really lived anywhere long enough to put down roots, and what’s better than food you can take with you. you know remus lives there the back flat is full of vegetables in pots.
keeps a secret pet garden gnome named pickles.
the middle support for all the questionable, but enthusiastic Marauder-made Gryffindor/Potter Quidditch banners. he is in charge of face painting, too, because of that thing Sirius did in fourth year that landed them all in detention.
is known to have a really good sense of smell, even if people don’t know why. has a side-hustle going where, for a small fee, he will tell you what the specific smells in your amortentia sample is.
is the king of bartering with people because he never has cash.
takes walks in the woods with james, who doesn’t go on and on about how cool the latest full moon adventure was. they just chill and be.
will see his mates being stupid and see the impending disaster ten seconds before it happens but says nothing because the consequences will be an Opportunity for Growth
is perpetually exhausted but tries not to fix it with caffeine (or something more), because it makes the inevitable crash even worse. he definitely hates taking anything, because his body is so fricking weird.
is perpetually in pain, just of varying degrees. has scars on the inside of his mouth from biting down on his cheeks.
firmly believes that you are what you ingest and tries only to read cheerful(ish) books and cheerful(ish) music, lest he give in to his darker, depressive impulses.
hates hates hates it when james does his homework, but never complains when a very specific set of tailored, thorough lectur + book reading notes appears in his bag on full moon weeks.
loves his mates more than literally life itself. ride or die, bros.
almost cried when he found out what his patronus was a wolf.
is very proud of being a prefect, but went to dumbledore and asked to be removed from consideration for Head Boy because the prophet always runs a little blurb on the HB & HG and he didn’t want the undo attention.
was the one to talk james down when he inadvertently killed someone in a skirmish with death eaters.
does not carry any grudges, except against peeves because of a thing that happened fourth year that he really, really doesn’t like talking about.
teaches the other marauders how to sew because they don’t and they ruin entirely too many clothes and he’s not their goddamn mother.
except he is, really, and they do such a shit job he ends up redoing their work.
pretends to believe his friends when they claim they’ve outrgrown a jumper or a pair of trousers or shoes and pass it on to him.
Patrick Templeton: over the past decade the term maximalism has been tossed around in architectural
discourses as little more than a sensational tagline. Many of the authors and scholars do little but
use the word as a catchy label, leaving the impression that maximalism connotes nothing more
than a superficial visual complexity. It is a pervasive oversight and misuse that has spread
widely; used not only among architects and scholars, but by bloggers and journalists to describe
apparent complex and eclectic styles.
hi idk if youve noticed but since you do song analysis i just wanted to point that esny has that same bassline as baby blue by badfinger..i didnt know what to make of this cause the story behind the song is a little sad
This was the track I was looking for last night, thank you! I was searching through Todd Rundgren and couldn’t find it. Yes, the bass run was so familiar, but I just couldn’t remember it.
The song does have a sad history associated with it. Todd Rundgren and George Harrison got Apple Records to finish production of Badfinger’s album, “Straight Up,” in 1971 (“Baby Blue” was one of the singles). The lead singer and songwriter, Pete Ham, wrote this song for an ex-girlfriend, Dixie Armstrong. He commuted suicide at age 27.
Guess I got what I deserved
Kept you waiting there too long, my love
All that time without a word
Didn’t know you’d think that I’d forget or I’d regret
The special love I had for you, my baby blue
All the days became so long
Did you really think, I’d do you wrong?
Dixie, when I let you go
Thought you’d realize that I would know
I would show the special love I have for you, my baby blue
What can I do, what can I say
Except I want you by my side
How can I show you, show me the way
Don’t you know the times I’ve tried?
[guitar solo (Joey Molland)]
Guess that’s all I have to say
Except the feeling just grows stronger every day
Just one thing before I go
Take good care, baby, let me know, let it grow
The special love you have for me, my Dixie, dear.
You prolly won't read this for a while because I know you get a bazillion asks, but can you explain (or link if you have before, I couldn't find it) what the deal is with this T.I.G.E.R.S. insanity? Who is this guy? How does he get away with the crap he's accused of?
You’ll want to check out @bigcatawareness‘ tag on T.I.G.E.R.S for the most specific information. I have not made a masterpost about him because I would prefer to not have him threaten to sue me, and yes, he does that shit. He once went after someone I know for simply writing about how what he was saying about white tigers was factually incorrect - when threatening them with a lawsuit from a lawyer who didn’t exist didn’t work, he tried to bribe them into taking it offline. This is how he gets away with things. He’s apparently threatened to sue The Dodo - which is backed by HuffPost - so that tells you how much money he has to throw around when he’s unhappy about something.
His internship is cult-like. Here’s the internship requirements. Don’t drink anything while you’re reading it if you value your computer.
He likes to tell people how breeding color morph tigers saves them from extinction and how ligers make people care about big cat conservation. He actually has at least five websites he runs (I keep finding more) where he cites himself as an expert so that his facility pages can cite his expert work.
He actually runs two facilities, one of which is ZAA accredited and decent (ish) and one of which is a tiger holding facility in an outdoor shopping mall in which people can pay to hold baby tigers for a photo. It is incredibly hard to figure out they are the same organization but not related to each other because their websites don’t always link to each other as you’d expect for two facilities being run under the same company.
I’ve managed to confirm with ZAA that he’s straight out running around their bans on cub exploitation by lending himself cubs - they don’t regulate who an accredited facility can lend animals. They are not pleased. They have no recourse.
Here’s his list of USDA violations going back as long as he’s been in business. Note the comments from USDA about he’s not trustworthy and how he was caught trying to flee the scene of his lion injuring a model. (Yes, it’s a PETA link, but I’ve confirmed the data is accurate).
When you visit his facility you pay a couple hundred bucks to be allowed to hang out free-contact with an untethered asian elephant, hold month-old tiger cubs, and let wolf puppies run over your legs. You can’t take photos and he attempts to retain the copyright of the ones taken for you.
I can’t confirm any of the projects his Rare Species Fund conservation program runs actually contribute to conservation. He probably hasn’t bothered to update his website in a while, since he hasn’t exhibited his ligers and tigers on chains on a stage at King Richard’s Faire in MA for two years, but it is still listed as one of his biggest projects. Most of the other projects involved lending cats out as actors or are things I can’t find on google.
People I’ve talked to who worked for him won’t talk about him because it’s too upsetting. People who I’ve talked to who have to interface with him professionally just avoid him as much as possible.
I suggest you look through BCA’s tags and draw your own conclusion.
call echoed in the silence and darkness of the room where Star was. She called her best friend, Ponyhead. “B-FLY! OH MY GOSH! Long time no see!” she shouted “How are you?
Always good catching up!”
Star didn’t aswer but Ponyhead continued to speak: “Things at ST.Olga are mad, like ever! But I don’t give up! NO ONE CAN TAME ME! HAHAHA! I TOTALLY RULED THIS PLACE!” Star kept silent. It was weird. Ponyhead stopped immediately when she realized that her friend did not react. “Ehy girl, what’s up? You look different! Is anything wrong there?” Star bit her lip and lowered her head. Ponyhead was more worried.Star was always so cheerful and talkative! What happened to her? “Did the earth turd…erhm…Marco upset you?” asked jokingly. That question was like a knife in the chest for Star. Ponyhead perceived it, and made a face like ‘did I say something wrong?’. Only then she noticed the
behind her friend: Star was in her room in Mewni. Meanwhile Star finally spoke: “Actually…. I’m not on earth anymore!” “WHAT?” roared Ponyhead “OMG! WHY? Is really because of Marco or something else happened?” “It was my fault!” she said with voice breaking “It’s totally my bad!”. There was a long silence. Ponyhead didn’t know what to say, but she knew that her best friend needed help and wanted to talk. “What happened exactly, Star? Why are you saying it’s your fault?” she asked slowly “Do you feel like talking to me?” Star took a deep breath and blinked her wet eyes. She couldn’t look at her friend’s eyes. She was afraid to start crying. She had to be strong and resolute. A Star never seen before. “Well, It all began three months ago…and…”
TO BE CONTINUED…
What happened to Star? Why she’s on Mewni now? Where is Marco? You can draw your own conclusions. Next page will arrive soon! ;) Suggestions or english corrections are welcome, as always!~
Neni, could you please comment about Hashino saying P5's theme is based on the Star Arcana in this interview if you have time? --> p5jouhoukyoku( . )jp/blog-entry-255( . )html . I feel like your insight about arcanas would be interesting to analyze this.
OHHH boy, in order to talk about this, translating the entire text is necessary. So I did that.
Director Hashino Katsura on how the Tarot symbolize the progression of the stories of the game’s he’s made:
The story of Tarot, starting with “The Fool”
To my understanding, Tarot doesn’t simply symbolize a human life from the crib to the grave, but much rather, the individual process of proceeding in life while taking on values from the people around you, realizing that overcoming hardships with only those values is difficult, deciding to start over from Zero and finally attaining happiness that way, over and over again, in an endless circle. Seen from this perspective, the name of the Arcana Number 0, “The Fool” is not to be taken to literally mean “a foolish person”, but rather the idea of a “blank slate” who is still open to absorb many different influences.
The flow beginning from Arcana #0 and ending at Arcana#3 - namely, the “Death” Arcana of Tarot, is the them of Persona 3. The story ends after the encounter with Number 3, at which point you’re supposed to look back at the experiences and values you’ve fostered within yourself. The player, who has been projecting themselves onto the protagonist up to that point, is supposed to continue this journey from that point on in their real life. That’s the intention I had when making the game, at least.
Persona 4 is the Arcana #14, “Temperance”. It’s the story of people who have already passed the point of deciding to start over from scratch and are continuing on while trying to keep a sense of balance in their lives. You’re not supposed to just absorb the information and emotions all around you unfiltered, but think for yourself and draw your own conclusions in order to reach all the way to the True Ending. That’s how the “Temperance” theme shows in the way we constructed this game.
Catherine is a story of the Arcana #15 and 16#, “The Devil” and “The Tower”, meaning it is a story of “temptation” and “ruin”.
Persona 5 is the Arcana #17, “The Star”, the theme of rising up from “ruin” into “hope”. In the planning phase of the games, I made source to thoroughly follow this concept, but I haven’t really ever spoken about this before. I just feel like the Arcana are applicable to all these different eras (of me producing video games), which is something that can really be felt, and this sort of universal interpretation of it just intruiges me.
The final card of the Major Tarot Arcana is “The World”, which stands for the possibility of reaching fulfillment in the end, so you are ready for a new departure. The endings of Persona 3 and Persona 4 are very different in nature, but both of them depict an arrival at this goal.
That same idea lies at the core of Persona 5. The idea may overlap with those of the past games, but I sincerely hope you will be able to enjoy this new game in it’s very own way, as its very own story. That would make me very happy.
So basically, Hashino makes his games with a progressive theme in mind. He tries to tackle a new stage of humanity’s quest for happiness with every game he makes, with Persona 3 being about the “basic” idea of deciding to start over from scratch (as outlayed by the Death Arcana), and Persona 4 building from there, by examining what people do *after* they’ve decided to start over, exploring the tightrope walk of character progression. (Hence Temperance)
In between, there’s Catherine, with it’s theme of basically being at your lowest point, susceptible to temptation and destroying your own life with bad life choices.
And now we have Persona 5, with a theme of *raising up* from your lowest point, finding new hope (even if it is a naive hope) to continue on.
It’s basically the philosophy he’s creating his games with, and I find it really interesting. That would naturally mean that his next game would be about being trapped in illusions and despair after having your hope crash down onto you, since that’s what “The Moon” is about.
Just a quick (lol jk) overview of S18, now that it’s finally over, and some wishes for S19. I just had to put this post together, to properly leave S18 behind.
Character Progression in Season 18
She started off the season in a happy relationship, freshly back from a Paris vacation. She ended the season single af. Nothing else changed. Her professional life is exactly the same, and her personal life consists of Lucy practically living in her house.
He started off the season doing nothing. He ended the season also doing nothing. The only thing that changed was a suspension on his record, for something that happened decades ago, and the further deterioration of his career. The promising storyline of his death threats was dropped, and we still know absolutely nothing about his personal life.
He started off the season as a recently licenced attorney who was doing job interviews for ADA positions. That was never mentioned again, same as his law degree and career aspirations. He ended the season as just another cop. He is the only character with a positive development in his personal life, as he was briefly revealed to be dating someone who’s a 34B.
She started off the season living with baby Jesse and Frannie, she got a (temporary?) houseguest in the form of her sister Kim, and now I guess she’s Kim-less again (which is her loss). Absolutely nothing else happened in her life, personal or professional.
Hestarted off the season wanting to become a Sergeant. He is the only character with a positive development in his professional life, as he passed the Sergeant’s exam. He did not, however, end the season as a Sergeant. He’s still a detective, badge and all, and he has not yet been “appointed” a Sergeant. The promising storyline of his son having a baby was dropped, so no Grandpa Fin for us.
To summarize: Liv is single, Sonny is not single, and Fin is almost a Sergeant. That’s all.
Now let’s compare that to, say, Season 17.
Character Progression in Season 17
She started off that season alone, and she ended it in a happy relationship with Tucker. That relationship was tested, and it also put a delicious strain on her friendship with Barba, though both of those problems were thankfully resolved. She had to assert herself with Mike Dodds, who was the Chief’s son-slash-plant, as well as a Sergeant who was hellbent on proving his worth, sometimes even undercutting her authority. She showed Mike who was boss, he fully accepted her as his superior, and then he died, leaving her to deal with his loss and the blame, which she thought fell on. Liv was tested as a leader, as a friend, as a romantic partner, and as a mother, and she came out wounded, but on top.
He started off the season doing nothing (lol), but he then tackled several politically charged cases and he stuck to his guns, every time. He fought for his beliefs, even when he disagreed with the squad. Barba had to deal with politicians and community leaders and union reps and and media attention. He was under pressure from his bosses (something acknowledged by other characters, like Liv and Sonny) and we got to see him as part of a relatively fully-formed political universe, which, in turn, allowed us to see what he was made of. We got to witness his stress, but also his backbone. Near the end of the season, we learned he had been receiving death threats, which again allowed him to show how fearless he is. When the season ended, we left him in protective custody, still in danger, but “not worried, not in here.”
He started off the season as a recent law school graduate, studying to pass the bar and considering his professional options. We got to see him shadowing Barba to advance his legal knowledge, we got to see him thanking Barba for the help, we got to see him celebrating his success (passing the bar exam) with the squad, excited hugs and all, and we also got to see Barba suggesting an ADA spot in Brooklyn, as a possible career option for him. Sonny had a very cordial relationship with Mike Dodds, who wasn’t accepted very warmly by the rest of the squad. That showed Sonny’s supportive and friendly side. When the season ended, we got to see Sonny’s renewed desire to stay with SVU, after Mike’s death, because career aspirations are one thing, but Sonny’s work family is another. And Sonny wanted to be there for them. Still, the door was left open for Sonny to eventually pursue a different career path.
She started off the season unexpectedly pregnant, and she made the decision to have the baby. She managed to overcome her struggles with addiction, for the sake of her child. She tried to reach out to her family for help (which, gurl!) and she was betrayed by them yet again. She found herself alone, or so she thought. In truth, Amanda found another family, in her team mates. Her relationship with Fin, which used to be more heavily featured, was strengthened and showcased after many years, and she also learned to rely on Sonny, as a good friend and an even better babysitter. Her relationship with Liv was also strengthened, and they were there for each other as mothers, as women supporting other women, even when they had professional disagreements. Amanda also had a very tense relationship with Mike Dodds, which enriched her character. It allowed her to keep her trademark sass/spunk while also showing her more human side, as she came to appreciate Mike, the more she got to know him.
He started off the season regretting the fact he wouldn’t step up and take the Sergeant’s exam. He resented Mike for that, even though it wasn’t Mike’s fault, and we got some interesting scenes between him and Liv, discussing just that. Discussing their lives, their careers (especially at their respective ages) and their future. Their responsibilities as the (de facto) leaders of the squad. Fin also got to be there for Amanda, as I mentioned above. At the end of the season, we also learned that his son was in the process of having a child, and Fin was an excited grandpa-to-be.
He didn’t get the character development he deserved until later into the season, but he did function as a catalyst, allowing us to see different sides in all the other squad members. That’s why a new character always brings something to the show. New dynamics are created. Again, the writing did not do Mike justice, and his death was rather senseless, but we did get to know him, in the end. He started off the season as a somewhat detached and aloof character, but he ended it as a member of the team. One we were all sad to lose.
So yeah. Draw your own conclusions :D
Season 19 Suggestions
Bring in a new squad member.
That will breathe life into the show (like Sonny did, when he arrived) and it will flesh out the rest of the characters, as they try to navigate a new presence in the (practically empty) squad room.
Map out individual character arcs.
Take each character and say, “They will start the season HERE, and they will end it THERE.” It doesn’t have to be anything elaborate (especially for the characters who aren’t Liv). But it has to be something. Personal or professional. Some type of progress. Some forward movement. They can’t all end the season right where they started.
Rediscover the sense of a squad.
The characters are people. Colleagues. Friends. Family. They need to interact more heavily, in ways which showcase their dynamics. Similarities and differences alike. Since there are no actual “partners”, utilize that by mixing up the duos working each case. Don’t isolate characters. Integrate them.
Expand the types of cases being investigated.
Don’t just show “rich white people” crime, and exclusively focus on he said/she said rapes. Don’t show the same crime fifteen times. Variety is key.
Showcase Barba in the trial portion of the show.
Don’t waste time arguing physical evidence, when the legal arguments are much more interesting. Don’t spend twenty minutes on the defense attorney victim-blaming. Show Barba being cunning. Being smarter. Don’t allow him to be swayed by the non-lawyers (like Liv) or even the lawyers (like Sonny). Barba is the ADA, he makes the decisions. Show that. Give him back his strength and his big brass balls. Have him win, personally, and fail, personally.
Remember who the characters are.
And what they would do. Or what they wouldn’t do. Don’t sacrifice that for the sake of a twist, unless it’s a very good twist. Also, remember who the characters are to each other. Strengthen their bonds, show some friction, but let them be who they are. They’ve all existed for years, and they now transcend the week-to-week writing. Listen to the cast, and let the characters be true to themselves.