Christopher Williams, TecTake Luxus Strandkorb grau/weiß, Model no.: 400636, Material: wood/plastic, Dimensions (height/width/depth): 154 cm × 116 cm × 77 cm, Weight: 49 kg, Manufactured by Ningbo Jin Mao Import & Export Co., Ltd„ Ningbo, Zhejiang, China for TecTake GmbH, Igersheim, Germany, Model: Zimra Geurts, Playboy Netherlands Playmate of the Year 2012, Studio Rhein Verlag, Düsseldorf, February 1, 2013, (Zimra stretching), 2013.
In my photo of Zimra Geurts, who was the Playboy Netherlands Playmate of the Year in 2012, there are references to Guy Debord’s Society of the Spectacle, in which automobiles, women in bikinis, and topless models appear; as well as references to Harun Farocki’s film Ein Bild, which is about a Playboy centerfold shoot in Munich in the 1970s. Farocki’s film is really about the labor that goes into constructing an image, in that case one associated with male pleasure. The diagonal strip that says “Balcar” is a representation of the soft box light that was used in the Farocki film. Of course the stripes on the strandkorb konsul [beach chair], relate to the artist Daniel Buren. So what comes together in this picture is a montage of several elements: Playboy, Buren, Debourd, and Farocki.
Farocki has a strong place in that picture, stronger than I thought he would, but I think my picture gets to a different place than his film. I think Zimra has a different function in my picture actually, a more active function.
…It’s not only about the economy of her body, but also about her creating the opportunity to produce a new unexpected instructional model in the place where the viewer expects to encounter a familiar stereotype.