A CTA, or Call-to-Action, tells your audience exactly what you want them to do. CTA’s are crucial for click-through, as well as engagement.
As you can see below in this research by Dan Zarella, CTA’s that target the Retweet action are extremely effective. Tailoring your Retweets for your desired outcome, like clicks, is crucial to improving your CTR.
Include Photos, GIFs, and Memes
This might seem like a no-brainer, but the impact of visuals on CTR is huge.
If you don’t choose to include a visual in your Tweet, make sure your link preview image is optimized for Twitter. The design, sizing, and copy on these images is extremely important and can be a deciding factor as to whether someone clicks through or not.
Don’t sleep on those hashtags! According to Buffer, including a hashtag or two could result in 2x more engagement.
But you have to keep it under control now, people. The sweet spot for hashtag usage is between one and two hashtags — crossing into the 3 or more threshold will result in less of an engagement increase.
The art of crafting a Tweet for clicks is tricky! What are some of your tips? Let us know on Twitter @SimplyMeasured, and download our How to Perform Your Own Social Media Audit guide below to make sure you’re crossing your T’s and dotting your I’s when it comes to social strategy — and results.