Japanese Fashion Brand NIIMI “Simulation Game” 2016 A/W Collection

Japanese streetwear brand NIIMI (previously known as Buccal Cone) has been popular on the streets of Harajuku for the last few years. Their new collection is inspired by the designer’s memories of school trips in his childhood. The lookbook - featuring popular Harajuku model Yura - was shot at schools NIIMI’s designer actually attended when he was a kid. Full NIIMI Collection

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