youthquakers

youtube

On this day in music history: May 20, 1985 - “Youthquake”, the second album by Dead Or Alive is released. Produced by Stock, Aitken and Waterman, it is recorded at PWL Studios in London from September 1984 - March 1985. Following the departure of founding member and guitarist Wayne Hussey to join the goth-rock band Sisters Of Mercy in mid-1984, Dead Or Alive continue on as a quartet. The Liverpool, UK based band completely abandon their early goth/post-punk sound which they had begun moving away from on their debut album “Sophisticated Boom Boom”. Dead Or Alive work with the fledgling production team of Mike Stock, Matt Aikten and Pete Waterman (aka Stock, Aitken and Waterman. The first product of the bands fully revamped Eurodisco/Hi-NRG sound is the single “You Spin Me Round (Like A Record)” (#1 UK Pop, #11 US Pop), which Epic Records has such disdain for it initially, that they refuse to fund its recording. Lead singer Pete Burns believes so deeply in the songs hit potential that he takes out a loan to record it independently of the label. After the song is recorded, Epic releases it, but again refuses to provide a budget to shoot a music video. The self financed clip directed by Vaughan Arnell and Anthea Benton (George Michael’s “Fastlove”, The Spice Girls’ “Say You’ll Be There”) begins to receive play on UK television and in clubs, helping the record move on to the charts in December of 1984. The song moves slowly up the charts until Dead Or Alive appears on Top Of The Pops in February of 1985. That lone television appearance helps propel the single to #1 on the UK singles chart in March, prompting its US release. The album meets with similar success as it spins off three additional singles including “Lover Come Back To Me” (#11 UK Pop, #75 US Pop), “In Too Deep” (#14 UK Pop), and “My Heart Goes Bang (Get Me To The Doctor)” (#23 UK Pop). The albums striking cover artwork is designed by British graphic design firm Satori (Def Leppard, Thompson Twins), and features an enigmatic photograph of the flamboyant Burns on the front taken by famed fashion photographer Mario Testino. The original European CD and cassette versions of the album include the Performance Mix of “You Spin Me Round” and the extended dance mix of “Lover Come Back”, as well as the remastered release in 1994. The US and Japanese CD’s contain the original vinyl LP track listing. “Youthquake” peaks at number nine on the UK album chart, number thirty one on the Billboard Top 200, and is certified Gold in the US by the RIAA.