young and rubicam

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Modess, “because” high-fashion ad campaign, 1948-1970s. Ads for menstrual products, client: Johnson & Johnson, agency Young & Rubicam, USA. 

Y&R worked with well-known designers of the day, Dior, Jacques Fath or Balenciaga for exclusive gowns. Also they booked supermodels, like Suzy Parker. For years Modess was the most common brand to be found in restroom vending machines. Source