team never been kissed and never been in a relationship and feels left out like there’s something fundamentally wrong w/ themself for not being able to have this common experience

While her full album direction won’t be confirmed until Reputation’s November 10th release date, Swift’s greatest attribute as an artist has long been how cohesive her eras and full LPs are. Clearly her current rebirth is a much darker one, as she has wiped away any sign of her former persona on Twitter, Instagram, Facebook and all her other public platforms. The move is particularly significant for Swift given how intimately she has shared the details of her life over the course of her career and the very particular way she has developed her own fan-artist relationship. This era already feels a little colder, harsher and possibly even more villainous than the pop-star-next-door we had come to know.
—  Rolling Stone