Perfectly Square with @yokokaku

Typographer Yoshihide Okazawa (@yokokaku) of Kawasaki, Japan, has a passion for design and language— a passion that he shares with a global audience through his Instagram photos. “I have a habit of looking at different fonts when I walk around and determining which font it is and whether or not it’s hand-written,” Yoshihide explains, noting unique hand-written characters are his favorite to photograph. “I didn’t used to take pictures of these characters I came across, but thanks to Instagram, I started photographing what I saw.”

Yoshihide started using Instagram in November 2010—just one month after Instagram first launched—in large part because the product was well suited to his passion. “Japanese types are designed in a square format unlike Latin alphabet types. Because Instagram pictures are square in format, it is ideal for showing Japanese characters…Square is great!”

To see more of Yoshihide’s favorite discoveries, be sure to follow him on Instagram @yokokaku.


Weekend Hashtag Project: #WHPtypeinthewild

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

The goal this weekend is to capture creative photos of typography in the wild. Some tips to get you started:

  • Words are everywhere! Look for hand-painted signs, colorful billboards, advertisements in the newspaper or all around. Once you start looking for type, you’ll see it all over.
  • Seek out the unusual. Look for characters that are hand-drawn or that are particularly colorful. Vintage signs and antique shops tend to be filled with these treasures.
  • Don’t be afraid to experiment with how you frame your photo. Zoom out to show the word or phrase it its entirely or get up close on a single letter to emphasize its shape in an abstract way.

PROJECT RULES: Please only add the #WHPtypeinthewild hashtag to photos taken over this weekend and only submit your own photographs to the project. Any image taken then tagged over the weekend is eligible to be featured right here Monday morning!