A fabulous talk from Margaret Robertson on games and storytelling. She explores how stories are told through game and how they can exist beyond the video screen. The possibilities are endless when we look at ‘cross pollinating' games with the world around us by utilising technological complexity and enhancement. The idea of players becoming collaborators rather than simply being an audience is at the heart of the work we do at yello brick. Telling a good story, instigating journeys, creating a sense of involvement, generating happenstance and moments of discovery - these are the essential ingredients to building relationships between brands and their consumers.