As much as there’s a large community of people who really want to see Jughead as asexual, and I am a huge proponent for that kind of representation, there’s also quite a large community of avid Archie fans that want Betty and Jughead to be together, too,“ Sprouse said. "I think these are things we need to juggle when considering what Jughead is in Riverdale.
This is a new universe, this is a new take on Jughead, and he is this tortured damaged kid — this Holden Caulfield — who is looking for someone who can relate to him on a personal level and that narrative itself is also beautiful. While I think that [asexual] representation is needed, this Jughead is not that Jughead. This Jughead is not Zdarsky’s Jughead and this Jughead is not the aromantic Jughead.
This Jughead is a person who is looking for a kind of deeper companionship with a person like Betty..and Betty ends up being this super nurturing, caring, catering person that with Jughead’s super screwed-up past they end up diving into each other and it ends up being a beautiful thing. How are people going to respond? Truthfully, they’re probably going to be quite incendiary about it at first. Do I think that’s ill-placed? No. Do I think they should give it a shot? Yeah, I do, because I think that after filming thirteen episodes, it makes sense to me and if it makes sense to me as the person who’s dumping so much time and so much argumentation into trying to represent Jughead correctly, it will make sense to other people as well.