man it’s amazing how microsoft managed to completely fuck themselves out of the best position they could possibly have been in in the gaming industry
like, back in 2008, “Xbox” was synonymous with “video games.” you didn’t say “wanna come over and play video games,” you said “wanna come over and play xbox”
then the xbone incident happened and that just fuckin’ flew out the window. like, almost overnight all of their brand recognition and loyalty just dropped. it’s wild.