Eccentric fashion designer Betsey Johnson is set to launch an affordable new dress line. Having previously filed for bankruptcy protection in April of this year she intends to move into the dress business, this being said Betsy will work in conjunction with Levy Group design director, Suzi Chin. Could this collaboration with Suzi Chin just be implemented so that the Levy Group can keep an eye on their financial investment? They both aim to capitalize on the more “affordable” clothing range, it is reported that the new dress line will retail in the region of £60 - £160.
Donald Levy president of The Levy Group has been quoted in saying that “We are (pleased) to be working with Betsey on her new dress collection,“ and that "It was a natural progression to continue into another category.”
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