worldpanel

1 in 10 US consumers own a wearable (most likely Fitbit)

by Sachin Bahal

Over 12% of the US population now owns a wearable device according to the latest report by Kantar Worldpanel on the state of the wearables market.

As of March 2016, more than one in ten consumers in the US own either a fitness tracker or smartwatch, that accounts for 12.2% of the US population. This number is nearly double European ownership which currently stands at 6.6%.

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