World Pillow Fight Day is a day, when the major squares of big and small cities around the world sink in feathers and laughter. Regulations, limitations, globalisation, social networks and GMO - leave it all behind and fight if you dare. 

Pillow fight flashmob is a part of Urban Playground movement, aimed at moving homo sapiens attention from passive consumption of goods and technology towards old good communal outdoor activities. 

Perhaps, Amsterdam needs this treatment even more than others. I’ve never seen peoples of Amsterdam so joyful with pure child joy. I’ve never seen so much fluff.