Hey :) Can you elaborate when you say Harry's marketing campaign has been short sighted?
I will try my best! Harry Edward Styles, son of Anne and Des is a 23 year old musician and actor. Harry.StylesTM is a brand. A brand worth tens of millions of dollars. Nobody on Tumblr.com knows Harry Edward Styles, we only know Harry.StylesTM the brand. This distinction seems to get lost on many who know the importance of critical thinking skills but seem to lack them.
A brand is a name, term, symbol or other feature than distinguishes it from its rivals.
Branding is a set of marketing and communication methods that help to distinguish a brand from its competitors, aiming to create a lasting impression.
Harry.StylesTM was the adorably slow, quirky teen who was living the life traveling the word with his 4 best friends. Harry.StylesTM is now the mysterious elitist.
Sometime in 2014, in a very large conference room, a group of people decided to rebrand Harry.StylesTM. Make no mistake everything we see is deliberate.
A brand personality is the way a brand makes you feel, it is the essence of a brand. The logo, signature colors, the voice on social media all designed to give the brand it’s personality. Today Harry.StylesTM is a elitist, musical icon who only has celebrity friends, only dates models, doesn’t know a One Direction and does not feel the need to engage with his fans. So when people comment on not getting a thank you for supporting him, they are commenting that his brand chose to market him as someone that doesn’t appreciate his fans.
The one thing a brand can never do is disappoint you. If you go to a new restaurant and not only have an awful experience but a disgusting meal, would you return? Harry.StylesTM is being marketing as a music icon, legend in the making, soon to be an Academy nominated actor. Then he appears on SNL. To be kind, let’s just say he did not live up to the hype. He was portrayed as the next Adele, even mirroring her TV commercial. Then the sales of SOTT fall very short of the expectations his own team set. That is why I felt his marketing campaign seemed shortsighted.
I personally am not a fan of his current brand image. It is like if my all time favorite restaurant decided to be Trumps #1 supporter and it renamed all it’s food items to pay homage to Trump. I would no long go there, not because I no longer enjoyed the food but because our beliefs were no longer aligned.🌼