My friend’s mom told me a story about her daughter once. I don’t think I had ever seen her so proud of her daughter before and after I heard that story and I don’t think I’d ever been more proud of her either.
My friend had always been outspoken –sometimes uncomfortably so. She was never afraid to speak her mind. So on one particular shopping trip to Target, it was really no surprise that she had a thing or two to say.
“Do you see these?!” She exclaimed, holding up a pair of junior’s shorts for her mother to see. “These are ridiculous! My underwear is longer than these stupid things.” Her mom was flush with embarrassment. She hated causing a scene and she thought that was exactly what her daughter was doing. About to scold her, her mother took the shorts from her and hung them back on the rack.
“You have taught her well!” Here, walking down the next aisle over, was a mother holding the hand of her toddler age daughter and winking at my friends mom and smiling sincerely at my friend.
“Fingertip length” is a usual dress-code standard. How are young girls supposed to conform to this dress code when no one is supplying girls clothes that actually clothe?
Apparently, my friend wasn’t the only one who found herself disgusted with young women’s fashion choices today (which, are there really that many choices?)
Blogger and mother Stephanie was having the same problem –except with her toddler aged daughter. Yeah, you read that right. Toddler –like, one rung above baby. Diapers, binkies, Elmo –toddler. In her brilliant letter to Target, she addresses the problems in the women’s (and now little children’s) clothing industry that is starting at younger and younger ages. She outlines her own problems concerning Target’s clothing:
“I’m sure you already know this, but your size 5T shorts are actually smaller than many size 2T shorts made by other brands. Why are you offering my kindergartener clothes that are sized for children less than half her age? Honestly, these are your Cherokee jean shorts in a size 5T. When I hold them up next to a set of Fisher Price shorts in a size 2T, guess which ones are longer?”
In her original letter, she includes pictures and measurements that indicate an outstanding level of mom-like sleuthing.
The wonderful part?
Target is actually doing something about it. HuffPost posted this article on October 2nd, detailing the response that Stephanie got from Target. She also addressed some of the negative responses from posting her letter online as well as a comparison between young boys sizes and young girl sizes.
In conclusion: people who do stuff to make positive changes are awesome. Companies that appreciate people who do stuff to make positive changes are gateways to changing the things that matter.
For Stephanie’s blog look here
For the original letter: A Target Intervention on Behalf of My Daughters look here
For Target’s response on HuffPost look here