The athletic wear company announced the release of the “pro hijab,” Al Arabiya English reported on Monday.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike said, according to Al Arabiya English.
The “pro hijab” is set to be released in spring 2018. Its creation follows years of controversy regarding Muslim women keeping their hair covered during athletic competitions. Read more (3/7/17 11:10 AM)
Last month, Nike released a new digital ad targeted to women in the Arab world. It features different women athletes in the Middle East, including figure skater Zahra Lari from the United Arab Emirates; fencer Inès Boubakri from Tunisia and boxer Arifa Bseiso from Jordan.
For me, there was one scene, portrayed by actors, that struck home. As a young woman in a hijab skateboards along a street, stared down by a middle-age woman, the narrator asks, “What will they say about you?”