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Nike to release “Pro Hijab” for Muslim women in spring 2018

  • On the heels of its campaign ad featuring Muslim athletes, Nike is taking a stand against discrimination. 
  • The athletic wear company announced the release of the “pro hijab,” Al Arabiya English reported on Monday.
  • “The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike said, according to Al Arabiya English.
  • The “pro hijab” is set to be released in spring 2018. Its creation follows years of controversy regarding Muslim women keeping their hair covered during athletic competitions. Read more (3/7/17 11:10 AM)

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Last month, Nike released a new digital ad targeted to women in the Arab world. It features different women athletes in the Middle East, including figure skater Zahra Lari from the United Arab Emirates; fencer Inès Boubakri from Tunisia and boxer Arifa Bseiso from Jordan.

For me, there was one scene, portrayed by actors, that struck home. As a young woman in a hijab skateboards along a street, stared down by a middle-age woman, the narrator asks, “What will they say about you?”

Commentary: Nike’s New Ad Asks A Question Arab Women Know All Too Well