This lack of innovation – or blatant lack of interest – in paying and promoting the U.S. women’s national hockey team is confounding. This has been one of the country’s most successful national teams over the past two decades, never having left an Olympic Games without a medal, while also winning seven of the last nine world championships.
Yet the disrespect this team receives from the men who run USA Hockey is palpable. When the governing body unveiled the 2014 Olympic jerseys to be worn by the men’s and women’s teams, something was missing — mention of the Olympic gold medal won by the women. Written on the right sleeve were the years “1960” and “1980,” the two times the U.S. men have famously won the Olympic gold medal. Conspicuously absent was “1998,” the year the U.S. women won the Olympic gold medal.
To this day, USA Hockey continues to sell jerseys without “1998” on the sleeve.