Die, then come back 6-24 months later. Cheap marketing plow.
Not necessarily. If Wolverine is dead, you can’t have him guest star in 18 bajillion books. That would be some lost potential sales all on it’s own.
Wolverine being dead allows Marvel the opportunity to tell stories about his impact on the universe, by his absence. A 6-24 month disappearance from the stands could have a profound effect on the stories that are told, as the super heroes have to navigate without a valuable tool in their arsenal. Wolverine gets things done a certain way, that many people on his teams won’t do. How do they get around problems when they can’t rely on him?
Then their is the emotional impact on the characters he mentored and interacted with. He would always have been this larger than life man. Unstoppable by all imaginings. Then dead. It would be a shock to many people.
It also allows people the forget any fatigue they might have with the characters. Absence makes the heart grow fonder, and would allow for a monster of a return story.
You are right. It could be a cheap marketing ploy. If that is what happens. It is just conjecture on my part. My idea of his death may not pan out. Let’s wait until we see more details before calling something a cheap marketing ploy. Marvel has done a very good job with their NOW initiative. I am more than happy to give them the benefit of the doubt until I see more.