I was designing a simple website for a client who wanted to rent out their villa in the South of France. There were lots of gorgeous pictures of the scenery in the South of France, so I decided to pick some colors from the photographs - a blue, green and pink. The client liked the idea but said:
Client: I like the colors but they are a bit bright, can you tone them down a bit.
Me: Sure, so you would like them a bit paler?
I looked on the color wheel and chose a tint of each color - so they same color spectrum of each color, just a bit paler as requested.
Client: No, I don’t like that! It’s too wishy-washy.
Me: Ok, it’s actually a pastel now, it’s a paler version of each color as requested.
Client: No, I didn’t want you to change the colors, just make them lighter.
Me: Well, if you make a color lighter, it becomes a different color.
Client: Well, I asked for the same color, just a bit lighter. What is difficult to understand about that?
Me: Ok, so you want it to look EXACTLY like the original color, just… lighter.
Client: Yes! Exactly! Now you’ve got it.
That was the moment I realized this was not going to be an easy job.