Is this real life? Will.i.a.m of the Black Eyed Peas is launching his own phoneography line!

He’s coming out with an add-on that will give your iPhone 4 or 5 a 14MP sensor and better flash.

From the looks of it, it’ll be shiny and possibly pricey as it’s being sold exclusively at Selfridges in London.

Will.i.a.m’s Phoneography Accessory Will Give Your iPhone 14MP Sensor