I often see the argument that Sam can't be in a real relationship with MacKenzie because then he would post pics with her, like her posts and comment on them. But he ignores her and disrespects her by creating shrines for Cait. Many also say that if he claims to be so private on social media then why would he be with somebody who violates his privacy with her innuendo and even post innuendo himself from their time together (e.g. Georgia or Stellebosch last week). What do you think about this?
Allo, anon. I’m really glad I had my coffee because I’m gonna need to put this into coherent thought. I hope I can do this.
First of all, an understanding of celebrities. Most celebs on a TV show post pictures of their costars because they know that’s what the people want to see. Their social media is a weird mix of promotion and what they are willing to show to their fans. It’s such a fine line between the fantasy of TV and the blurred reality of their lives. Sam is part of an epic ship on a TV show (Jamie and Claire) and he knows the fans want to see him and Cait together, so his publicist/social media peeps have told him to give fans that. Even CASUAL fans want to see the two leads being cute together. It’s always a hit.
Most fans don’t follow him closely enough to say, “This is Sam Heughan.” They know him as Jamie and they know Cait as Claire so to see that in social media is very normal. They want to see an effortless banter, a connection, and a friendship.
On the flip side, celebs also want to share small tidbits of their lives with their fans. What they choose to show doesn’t violate their wish or need for privacy. It’s just a, “Hey, this is what I’m up to”. It doesn’t delve into the private recesses away from the prying eye, it’s morsels handed out as they see fit.
Also, MM doesn’t post innuendo. She posts pictures of where she is like any other normal human being with Instagram and then the fandom latches onto it and calls her an attention whore. Her Instagram is pretty normal and mine would probably look a lot like hers if I had the money to travel more. It’s not innuendo laced, it’s showing off a life that is well lived. No one has the right to judge her for that. NO ONE.
People think the public persona and the private persona are one in the same. Others think the public persona is a carefully crafted lie. Neither is correct. The public persona is an exaggeration of the private persona, and a celebrity has the right to choose what parts of their persona they want to show off and in what way they want to do this. But nearly 90% of what Sam posts with Cait is a PR game. And it’s a game every celeb that is part of a ship plays.