why indeed, John?
Why, when TFP leaked, did they make sure to call attention to it and ensure everyone and their dog knew it had leaked (which therefore had people watching it early)?
Why did they show TFP three days early when they showed TLD an hour before it aired to stop spoilers?
Why did Steven Moffat allude to a secret, lost episode when literally no one else was asking about it?
Why did radio times publish that article ten times?
Why did the mainstream media write about the Sherlock fandom vs Apple Tree Yard? Literally no one gives a shit seriously
Why is MSM talking about us at all? we’ve always been the crazy side of the fandom, no one gave us the time of day and suddenly our opinion is valued and even revered throughout certain articles?
Why has everyone gone into radio silence?
Why are there so many coincidences both within the writing of this season and the events happening around us?
Why do tv channels keep hinting at more Sherlock and then the listings magically disappear when people become aware of their existence?
Why did a Sherlock episode called ‘The New Friend’ appear in the listings? Where did that come from?
Why do they keep disappearing whenever we get close enough to the dates (almost like they’re saying watch this space)? Why was PBS showing three unknown episodes airing in February back to back?
Why were they going to call The Final Problem 'Backlash’ if they didn’t expect to get backlash?
Why would they have instances of Chekhov’s gun dotted all over the series with no intention to finish what they started?
Why, in TLD, is there a poster saying 'March 8th’ and 'the secret will be revealed’?
Why did they not have anyone sign NDAs for TFP unlike tld and previous episodes before it?
Why did the BBC scour the internet for the chess piece promo and have their lawyers crack down on tumblr blogs and place copyright infringements on everyone that reblogged them?
Why, then TFP was released early, didn’t the BBC lawyers follow up the way we know they can when the finale of their biggest show had gifs, spoilers and meta running rampant on Tumblr? Why ignore all of it and go after the chess piece promo?
Why release the s1 scripts if not to tide us over and keep us playing the game?
Why teach us how to play the game without following through on their own damned story? They placed this subtext into their narrative. They knew what they were doing. no one stumbles onto subtext this beautiful: No one will ever convince me that you told me a lie.
Why is TLD a masterpiece in cinematography and story (but not necessarily characterisation: still not happy about John vs Sherlock) when, one episode later, TFP is a giant shitshow of awful transitions, characterisation and fucky scenarios?
WHY DOES THE FUCKIN SKULL CHANGE COLOURS KILL ME
Why does Derren Brown keep cropping up and why does all of this stuff about subliminal messaging make so much damned sense, when certain phrases, words and catchphrases always stick out amongst the entirety of fandom? Things like, ‘there must be something comforting about the number three, people always give up after three’. ‘it’s never twins’. ‘no one could be that clever. you could.’ ‘this is a lie. yes.’ and there are so many more, that’s just off the top of my head
Why would they say ‘insane wish fulfillment’ if this isn’t an ARG? why did BBC say ‘be part of making history’ if there’s nothing to interact with?
Why advertise this whole series around love, and more importantly, why advertise ‘Sherlock’s in love, but who with?’
Why plant the seed and disappear right when it’s about to get good?
Why say ‘to hell with deferred gratification’ if that’s all we’re getting?
Something fucky, that’s why. Add more if you got ‘em