Given LF's history with misleading marketing (Finn jedi bait and switch, Luke voiceover in a trailer for a film he doesn't speak a word in and implying Rey was Han and Leia's) aren't you a little worried about how they are marketing Kylo? Doesn't this whole lost, sad etc thing seem a little too good to be true? Why would they be giving so much away in the marketing?
No, I’m not worried. I think it’s more about them course correcting - the mass audience doesn’t perceive Kylo as a sympathetic villain, and for the most part they consider him to be going on a darker path because he murdered Han. If the plan is to redeem him (and I believe it is), they need to lead people away from that perception and get them to see Kylo as he is meant to be seen - a lost boy tormented by his mistakes and struggling to find his place and path.