anonymous asked:

sorry I'm a bit lost bc I never really kept up with the Zerrie relatuonship ever. Why would they make him date Perrie?

Who was Zayn/1D Mgmt and Label? Modest! and Syco

Who is Little Mix’ Mgmt and Label? Modest! and Syco

What is the easiest way stir up the headlines for BOTH of their clients? Make them date.  It’s a “win-win” for the label and the mgmt. LM’s get promoted and gains more fans because of 1D and vice versa. Not to mention, that they’re portrayed as the girlband/boyband “Power Couple” in the media.