who gave him the right to look– LOOK LIKE THIS
I think your anon had a good point. The kind of endorsements they've given him add to the image of 'chav'. I agree that if his team werent slandering him it would matter less, but they've erased businessman Louis, superstar Louis, musician Louis to make him look like some - yes - chav who got lucky Uneducated, unsophisticated, cant be bothered dressing nicely, with poor impulse control, violent. Now contrast Harry who is no 'posher' as a person but his brands & image are the antithesis of L.