white lacquer

INNER WORKINGS: HAKUHO-DO + SEPHORA PRO BRUSH COLLECTION

We take you through the process of creating a luxurious new brush collection.

What happens when the best of two industries come together? Pure beauty magic. In this case, magic of the wand variety. The masters at Japanese calligraphy brush house, Hakuho-Do, have specially crafted a collection of elevated makeup tools with the Sephora PRO Team for the most dexterous application possible.

The hakuho-do + SEPHORA PRO Brush Collection includes five synthetic, yet amazingly cashmere-soft, brushes with bone-white bristles and crimson lacquer handles. In Japan, the color red carries deep significance—representing energy, heat, vitality, and power. Who doesn’t want all those positive vibes when creating their look of the day? And in honor of the country of origin, each brush is named after its shape in Japanese.

Settled in Kumano, Hiroshima, the Hakuho-Do factory has been producing fudes (the Japanese term for calligraphy brushes) for over a century, and currently houses sixth-generation craftsmen of the traditional art form—some of whom have over 40 years of experience under their belts. Of course, this detailed expertise comes with a unique, not-easily-replicated process that makes Hakuho-Do a visionary in the industry.

To manufacture these limited-edition brushes, the Hakuho-Do artisans undergo over 50 steps (all by hand!) to meticulously create top-of-line fudes.

Unlike other brush manufacturers, Hakuho-Do sorts through every hair fiber—made up of a never-before-seen patented blend normally only reserved for calligraphy tools—in order to weed out any considered less-than-premium quality. Once only the best of the fibers are left, artisans brush and shape each bristle head. After the ferrule is attached, each brush is washed and dried overnight to ensure minimum-to-no fibers fall out during application. Finally, the handles are dip-dyed, polished, and cleaned one by one.

Now, they’re ready for you to continue the artistry with your makeup application. The set is only available for a limited time, so add it to your collection for the ultimate beauty toolkit. JESSICA VELEZ

SHOP ALL THE SEPHORA COLLECTION HAKUHO-DO + SEPHORA PRO BRUSHES >