I think, for us, when we first started talking about Trek- I remember in the very first meeting- probably about five minutes in, we basically said “How in gods name are we going to get our wives to go see this movie?” Other than the fact that they’re married to us. You know, we will not be successful in rebooting Trek unless we can get women to enjoy the movie. And that’s where I feel, like, at least the birth of [Kirk] really had that going for it
Damon Lindelof (Star Trek 2009 commentary)
Oh yes, that’s correct, because as a woman I wouldn’t like Star Trek unless Kirk was incredibly good-looking… Um, excuse me?! Does anyone else just get angry reading this?!