I spent Wednesday at Wheelock College shooting a video for my poem, “Tough Enough”. This project began last March, when Wheelock approached me to write a poem that embodied the new “Tough Enough” marketing campaign. The goal of the campaign is to spread the message that the work we do in serving professions (like social work, teaching, child life) and in lives dedicated to serving others (as community activists and change agents) takes a level of “toughness” that is often overlooked. I spent the summer writing the poem and meeting with people at Wheelock. On Wednesday, I arrived at Wheelock at 8am to begin filming. We worked until 6:30 that evening!
It was amazing to work with such an awesome film crew on the project. In addition, Stephen (from the marketing department at Wheelock) was unbelievably supportive as we went through take after take. Most importantly, I got the opportunity to add my own voice to Wheelock’s new campaign. The video should be out by the end of the month and I will share it with you all then!