"Some boys like pink, and why not? Pink is just a color, and so is green, and blue, and yellow. No child should be teased for what they wear,” she wrote on her Facebook page.
Marketing of gender-conforming colors and toys, like blue and pink aisles in kids’ stores or the gender-specific doll and action hero options in fast food meals, can seem inescapable. But the positive response to Zoer’s campaign on social media suggests change is coming — or at the very least, that parents are becoming more aware of the issue.