How Video Content Will Drive Search Engine Marketing In 2013 .
2013 will bring the explosion of content that connects broadcast, offline marketing and online video. Streamed video content will become one of the biggest drivers, leading to conversions from Web sites to search results to social pages in sites like Facebook and Twitter – not just for national brands, but small local mom and pop stores too. Technology will make it affordable and easier to generate return on investments to produce it.
In September 2012, comScore estimated 181 million unique video viewers online – about 83% of the Internet population, according to a report from ZenithOptimedia. Cross-platform consumption of video content will become more important. The agency expects online video budgets in the U.S. to rise 29% compared with 2011. The industry should see more than 29% growth in 2013, 27% in 2014, and 27% in 2015. While TV spending remains strong, marketers will shift traditional video into online and other digital formats. Online video and social media also will help drive 20% annual growth in Internet display ads during the next three years.
Live video viewing grew in popularity and the length of time consumers spent watching content in Q3 2012, according to a report from Ooyala. Viewers who watch videos on their smartphones spent nearly half their time watching premium, long-form content, which the video management and publisher company defines as clips more than 10 minutes long. Long-form content accounted for 71% of all the time people spent watching tablet video in Q3 2012.
Desktop viewers tuned into live video for an average of 40 minutes, on tablets nearly 20 minutes, and on mobile smartphones a bit more than 10 minutes. About 30% of total tablet viewing time was spent watching content more than an hour long, and 71% of total time watching videos on tablets was spent watching videos 10 minutes or longer.
1. Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.
2. People are on the go 24 hours a day, every day. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site at 2:00 am. No scrolling or resizing is needed for any consumer to access your website from their favorite device.
3. The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
As the number of people using mobile devices to access the Internet grows, your consumer base can grow with it through Responsive Web Design. Businesses failing to grasp the significance of mobile device use on the Internet risk a reduction of visitors to their website. If you haven’t made the switch to Responsive Web Design, don’t let your competition get ahead of you.
What is Retina web-design & why you should implement it
As we all know, Apple has been a leader at everything they do, from iOS to Macbook as well as it’s operating system, OSX. Although, you might have read this before, I wanted to talk about it. That is Retina display, that apple has brought with it’s retina macbook pro. With it’s whooping 2560×1600 px in it’s 13 inch version as well as 2880×1800 pixels in it’s 15 inch model, Apple has definitely brought a drastic change. And, this change has reflected in Web-Design as well.
You might have seen, when you zoom in too much in a simple, jpeg image, you start seeing it’s pixel (the little squares with a color fill). The same lies in web-design as well. When you visit your website in a retina device (for example, Retina macbook pro, ipad, iphone, etc. ), you can see, that if you are not retina ready, like your images, you can see the pixels and dithered text. Although, you might want to overlook it, Retina Web-Design isthe future.
The basic idea of retina web-design is that you create your website (images, text, etc.) in such a way that it is clearly and sharply visible in the retina devices, with at least 4x the amount of pixels you would get in your 15-inch laptop or 17 inch LCD monitor.
BUT WHY SUPPORT RETINA DEVICES
This would be a thought arising in your mind “Why should I support Retina Devices, I can work without it”. You are wrong. To prove it, We’ve put together a short list:
It’s a new era of Web-Design. And, if you’re not supporting Retina devices, you are lacking behind the times.
Also, by not providing support, you are lacking to provide an awesome user experience on your website. This has many negative effects, like customers turning you down, reduced page views/visitor, reduced sales, etc.