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Google Chrome is Getting Materialized - Here's How it Looks
Google wants to Materialze everything. Yes, you heard that right, Google is now planning a redesign for Chrome, its web browser, that would adopt the “Material Design” ideas that Android uses, according to The Next Web.

Following Screenshots of the redesign were spotted on Google’s developer website and show a slight tweak to the way Chrome looks, including squarer corners, a flatter look, and redesigned buttons for bookmarks and information.

According to the report, the new design is functional but not finished and it’s not yet known when Google plans to roll out the update.

I’m eager to use the Material Design on Google Chrome.

Screenshots of New Google Chrome Material Design:

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World-shaking Blogging Tips to Be Followed

If you are soaring a blog for this reason there are some important things that my humble self have to have coming in care while blogging. Many bourgeoisie are working for bloggers indulged vestibule the bother to promote their website and its bounden duty. As if a website, a blog will also be useless if it does not have traffic. Even so quality content creation and traffic counts rather what counts the most is in existence in accord. The affirmative version what you do, if my humble self will not be consistent intake your efforts then themselves leave at no hand be able to make your blog a success.

Selecting the right movement to blog on is very repletion necessary. Though you persistence persuade on the topic over which you have proper knowledge then creating content will become a toft easier. In this way, you behest be found much more regular in blogging. Our graphic and printing press calculation blog is an perception little smack. Once everything will move managed in the right behavior, then you will dream as if they are the trick of everything.

There are certain blogging tips that you need to keep in appetite space-time you are directorial this object lesson. Here are professional of the blogging tips that you need to follow and they selection ja give you fruitful results in the relics:

€ Be met with a small inward
Blogging should be interactive. When subconscious self are signal people nearabout you then ego will start to interact with you through commenting and this conversation will be obligated much more interactive if you will comment back. You should always have an €about me€ recto in your blog. Notwithstanding people will know who you are on that ground they will be rife a few comfortable in interacting with you.

€ Do troops blogging
Yourself is suggested that you post stuff opposite your blog regularly. This is necessary for a number of reasons. Firstly, it will improve your run down gearbox predicate as the websites that are updated the most get higher ask for mortar rankings. If i myself will post irregularly erstwhile your customers will miss yourself.

€ Don’t even think respecting quitting blogging
Even if you think your posting are not going well, don’t give up just keep on blogging. The successful bloggers would should else thought of quitting but if they would have quit in the past would bureaucracy have come this far? Therefore, never quit. This is one of the most important blogging tips. If you will sail free except such a finespun conquer then how will them manage others that will be present larger outside of me would oblige imagined?

Being a blogger, if you iron will not sweep guest blogging then self direct order be there away huge success. It can bring you quality back links exclusive of the blog in point of your guest into your blog. That is a useful whistle for of doing search engine optimization. If you will be present doing it with the adapted blogs simultaneously subconscious self is open-and-shut that themselves will be getting fruitful outcomes. The guest blogs had better be related with your niche. It will to boot help you in building brand big-league of your own.

These blogging tips if followed will make your blogging crowned with success and result oriented.

This blogging tips article pile be found by our blog.

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Remarketing WordPress Plugins Explained (for Google and Twitter)
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The average online marketer is content with creating separate areas of commerce on different online markets. They have their brand on Twitter where they market, they have Google ads where they also market, and they try to push people to their website to make purchases. All too often, these are three separate efforts.Being able to combine your different marketing efforts together is what remarketing tools are for. They help you target your ad spend on people who have visited your website before in an effort to get them to return and make that purchase they were contemplating before.


This article is going to show you:
  • How to install the Google AdWords WordPress Plugin for Remarketing
  • How to install the Twitter Ads Wordpress Plugin for Remarketing
With so many businesses focusing on these two advertising channels it only makes sense to incorporate them into your strategy. This can save you money, give you better ROI, and keep you on the mind of those people who are most likely to become your customer - those who already know you!

What is the point of remarketing plugins for Wordpress

Before we get too far into this, let me briefly summarize the point of remarketing:

  1. A visitor to your website has a cookie placed on their computer.
  2. A Twitter follower or Google searcher goes on Twitter, or does a Google search about a keyword related to you.
  3. The remarketing tools in these ad programs find the cookie.
  4. The Twitter follower or Google searchers are shown special ads from you based on what page they had visited before.
The online world is big. Huge. Billions strong. But despite all this vastness it is still intimacy which wins. The more customized you can make your ads feel for those who come across them, the better able you are to give them the intimate experience they’ll need to make a purchase. This is what remarketing tools are for.

Before getting too far into this, you’re going to need a strong Twitter following. You can’t control who does Google searches, but you can control the size of your Twitter audience. Work on getting more Twitter followers so that your Twitter remarketing has someone to market to! The larger your audience is on Twitter, the better chances you have of this working as well as it should.
Setting up Google Remarketing for AdWords using WordPress

Let’s dive right into setting up your account and getting to work on bettering your marketing spend:
  1. Login to Google AdWords: Either log into your existing account, or create a new one. The process is straightforward. Either way, click ‘Campaigns’ at the top of your screen.
  2. Choose the +Campaign drop down: Now select “Display Network only” from the options provided.
  3. Check that: The “Marketing objective” button stays checked, and now select “Buy on your website.”
  4. Campaign: Choose a name and bidding strategy, and set your budget for the adwords campaign. Click Save and continue once you’re satisfied. Don’t be afraid to take some time on this as you research your bidding strategy options.
  5. Ad group name: Choose the ad group name that works closest with your keyword goals, and bid on the ad group.
  6. Select Interests & Remarketing: From this drop down menu you will choose “Remarketing lists.” Click on the “Set up remarketing” button. This is where things get complicated as you’re guided through two more steps:
    • Google Adwords creates a remarketing tag for you. Email this to your webmaster, or save it somewhere yourself and email it. The email comes with instructions on how to install it on your website. There will also be a checkbox to select if you already use Google Analytics.
    • Google Adwords auto-generates a list called “All Visitors” for you. As you can guess, it is a list of everyone who has visited the pages on your website which are marked with the remarketing tag. This list is quite useful, but if you have more specific goals in mind to narrow your focus even more you can create those lists here.
  1. Save and finish: You have the option of clicking “Save” here and starting your ads, or “Skip ad creation” so that you can continue to work on it later. Make sure you’re 100% ready before you save as the money will start being spent right away!
The process can be a bit daunting for the novice web user, but the time invested will be worth it. Your website will now be working in conjunction with your website and the power of Google search, finding the exact right people for the exact right ads. You can hardly ask for anything better.

Installing Twitter Remarketing

We’ve had a year of experience since this launched, but this setup will be a little bit more complicated than Google. You have to do more interacting between Google, Twitter, and WordPress to get it completed. I’d recommend having a read through it all before you even start:
  1. Ad Campaign: From your Twitter’s homepage, click the gear in the upper right hand corner and choose “Twitter Ads” from the drop down menu.
  2. Twitter Ad dashboard: Select the “Conversion tracking” option from the top bar. A window will open. Choose “Create your First Website Tag” from it. Create the name for this ad campaign.
  3. Conversion tracking: You want to select “Create a Tailored Audience for Remarketing Purposes” now. Click on the “Create Tag” button. Congratulations. You just went from regular Twitter Adword marketing, to remarketing. Make sure to copy the code from the popup window and save it somewhere easy to locate.
  4. Google Tag Manager: Now go to, or create, your Google Tag Manager account. You will have a unique ID for your website. Put this into the same document as the code from step 3 as you’ll need them both at the same time.
  5. WordPress: Ok, you’re finally ready to go to your WordPress site that is at the heart of all this. Go to your Dashboard, select “New”, and “Tag”. Choose a name. From the drop down menu you see, choose “Custom HTML Tag.” This is where you’ll paste the Twitter Remarketing tag.
  6. Dashboard Plugins: From the dashboard again, go to the Plugins section. Choose “Add New” from the menu. Use the search box to find “Google Tag Manager.” Paste the code here form the document.

Everything should be working now, and your ads will be shown on Twitter to people who have visited your website before. Make sure you have a plan in place to start tracking everything in a spreadsheet. You’re going to be getting some very different traffic patterns and you need to learn everything you can from them.

Remarketing is the future of your online and social marketing

The targeting power of both of these remarketing programs should be readily apparent. Being able to find the exact right person, and send them back to the that exact right page that they’re interested in, can be huge for your brand. Use the power of your large Twitter following even more effectively with this advanced marketing tactic!

Contributor Bio:
Ernest is a video marketer with a side of social marketing, or a social marketer with a side of video marketing depending on his mood. You can find him and his team blogging every week on SMMGuide, a Social Media Marketing blog.
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Website Designs that Clients Will Love to Edit Themselves
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Clients change their minds – All the time! How frustrating is it to spend two weeks on a project for a client and a week later to be asked to add a form or a slide-show to your original design?
Clients don’t want to be annoying you to make small changes either. They would rather make them themselves, but they cannot handle code, which was why they employed you in the first place.
You might think that using a website-builder is a compromise too far, but if you offer user-editable website design as an option when you quote for a job, you might be surprised at how many clients jump at it.

Website Builder Pros and Cons

Clearly you need to weigh up the advantages and disadvantages of using a website builder at all and to find the best one for your business. The big advantage of client usability is offset by a few disadvantages that you need to be aware of: You will need to either work around these issues or explain their consequences to your clients.

Client Usability

This could be your unique selling proposition. All website-building programs are user-friendly to a large degree; the interfaces are unique to each program and users will have their own preferences. You cannot allow users to choose however. This is an area where you need to use your expertise to decide which program to use.

Sub-Domain

Most website builders offer a sub-domain on their main site as the default option. Clearly this is never something you can accept. The work-around is a simple one. Using the client’s own domain will usually cost around $8 per month, an amount that you can easily cover in an annual service contract or in your original price.

Client Interface

You must have a white-label interface for the client to use.  You do not want your client to see a logo for the software you use to build a site. The only logo you want on a user dashboard is your own one. This is not something you will need to explain, but it is something you should insist on in any website builder you are considering. 

Hosting

The Hosting market is undergoing an evolution. Dynamic as it is, most website builders use proprietary software that they insist on hosting on their own sites. This means that your clients will not be able to move hosts without rebuilding their websites from scratch.

Website Builders to Consider

Webydo

Webydo is a new website design software aimed at professional web designers. With Webydo, web designers can build stunning websites from pre-designed responsive templates built and designed by other professional web designers as a base for their clients.

Being that Webydo is a B2B solution for web designers, you can potentially manage dozens or hundreds of clients within your dashboard.

Client usability is very high with the simplest interface out there that has a very easy learning curve and the websites are hosted on a reliable cloud infrastructure.

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There are various plans, ranging from $17per month that allows you manage 10 projects with unlimited email accounts and support all the way to $85per month for 250 projects, DIY Wizard, dedicated account manager, White label solutions and more.

Weebly

Weebly has been around for a long time. The company has a wide user-base with designers because of the features it offers.

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Clients like the drag and drop user-interface and it is one that is very simple for a client to learn. Plans that include your client’s domain start at $4 per month, but only the $25 per month plan includes the SSL your client will need for e-commerce. Lower-cost plans use a Weebly checkout page for e-commerce, but these plans do not include tax/shipping calculators. Nor do they allow the sale of digital items.
When you sign up for the Designer platform Weebly offers you a white-label dashboard for your clients to update their sites. Prices to you are $8-$25 per site, though you can charge your clients more.
Weebly sites are hosted on the company’s own cloud servers, so there are data security issues that some clients will find unacceptable.

WiX

WiX is a popular website builder because it is seen as low-cost and simple. Customers tend to stay with the company for years, so they must be reasonably satisfied.

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Screenshot source The drag and drop interface is simple for clients to use and you will get few complaints.
Own-domain price plans range from $4 - $25 per month, though the $4 plan displays WiX ads and the $8 plan is very limited. The lowest price plan you should consider for your clients is the $18.40 (Unlimited) one. There is an extensive App Market where you can find add-ons such as email marketing and live-chat applications at an extra cost.
There is no white-label dashboard, so this program is less than ideal for a designer. Sites are hosted on WiX’s cloud servers and there is no possibility of exporting a site and moving it to another hosting provider.

Conclusion

If you are happy to compromise on your design tools then there are options that will allow you to build a great-looking site where your client will be able to make changes in the months and years to come. 
The biggest drawback with all of these programs is the inability to move the site to a different web-hosting service. If the client does decide to move then a new website will be needed. That said though, most businesses redesign their sites every few years in any case, so this need not be a deal-breaker.

Your Input

How important is it that clients be able to make minor edits without sending you an email? Is providing this ability important enough to compromise the software you use to design the site? Please share your thinking using the comment box below.

You don’t have to wait for Valentine’s Day to court Millennials. In fact, wooing the best of this generation into your organization will mean doing a few things differently so you better get started today. Millennials want an employer that fits their lifestyle, personality, and priorities. The death of company loyalty, the rise of remote,…
32 Recruiting Tactics to Have Millennials Fall Head Over Heels For Your Company

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5 Infamous Failed Redesigns
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Somewhere there is a graphic designer who is reading the title of this post and silently praying to themselves, “Please don’t let it be me.” Still, the truth must be told: Some redesigns were epic failures. You can imagine the scenario: Some new executive who wants to “shake things up” calls in a creative team. Instead of changing the product — Remember New Coke? — they figure changing the logo is a safe move to freshen things up and move the brand into the 21st Century. What could go wrong?

Plenty of things, as these five infamous examples of failed redesigns reveal:

Tropicana Orange Juice

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When Google came out with their new design, it gave plenty of people pause. Some really hated the new Google logo; I sure did. However, nothing can compare to the rage sparked by grocery shoppers when their favorite brand of OJ decided to monkey around with their design.

The classic Tropicana design featured an orange with a straw stuck right in the fruit. It was bold, simple and eye-catching. See how fresh Tropicana is? It’s like drinking an orange right off the tree.

Why would anyone want to mess with that? Well, the good folks at PepsiCo who bought Tropicana thought a carton with no pictures of the orange and just the words “100 Percent Orange Juice” would do the trick. Customers thought the new box looked like a generic bargain brand or just downright “stupid.” Yikes! After only a month, PepsiCo switched the design back. 
So what you can learn from Tropicanas redesign failure?

Digg

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Digg is a social news aggregator site. That’s a fancy way of saying a place for trending topics — like Reddit but with less clutter. At least, that is what it was when it launched: Viewers could pop over to Digg and see at a glance what everyone was buzzing about.

However, the brain trust at Digg thought the site should become more than a social news aggregator site: It should also become a social media site. The new Digg encouraged users to create their own trending new columns to share with their friends, like Facebook. It even got a design overhaul that looked a lot like… Facebook. Only it wasn’t Facebook.
Adapting the redesign would have been like restarting your Facebook profile on another site and then hoping every one of your Facebook friends joined that site, too. That didn’t happen. By some estimates, Digg lost about 26 percent of its traffic, a huge hit by anyone’s measure.

Thankfully, Digg went back to the original design, but by then it was already too late. The damage had been done. They never truly recovered, and today Digg is a shell of the news aggregation giant it once was. 
You’d Love this: 20+ Inspirational Logo Designs with Symbols

GAP

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Building a brand takes a while. There is nothing wrong with tweaking a design: Kentucky Fried Chicken has gotten a positive result for their rebranding of the Colonel in a friendly apron on their jaunty new logo. They also avoided the actual term “fried chicken” by turning their official name into the letters KFC — even though we all know what they’re selling.

The GAP’s classic “blue box with white lettering” design had been representing the company for 20 years. Once again, the head honchos mistakenly decided that their design needed a change.

The new GAP logo was designed by Laird & Partners and it featured a different font (sans serif) and different coloring for the letters, relying on black instead of white. The blue box was shrunk and plopped in the corner of the “P.” The real “gap” was between those designers and the loyal customers.

Trying to save face, the company covered up the change by implying it was a “social experiment.” They then asked customers if they had any suggestions for a new logo. That is one can of worms you do not ever want to open! GAP flipped back to their old logo and fired their president.

Pepsi

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Pepsi went through an interesting redesign phase. In fact, it appears that Pepsi is constantly redesigning its logo while Coke’s has remained virtually untouched. For their latest “improvement,” Pepsi turned to the Arnell Group, which took the red, white and blue ball and put it on a slight angle. Then they puffed up the white stripe to make it look like it just had a collagen injection.

According to reports, this redesign took five months to complete and cost close to a million dollars. I’m sure you wish you could have been in the boardroom when they unveiled that logo and slipped the bill across the table. Money well spent? I’m sure the design team thought so!

SyFy

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Before the SyFy Channel became the SyFy Channel, it was the SciFi Channel. The channel is a niche outlet for all science fiction, fantasy and paranormal television — a place for geeks and nerds. Nothing’s wrong with that — being a geek or a nerd is cool, especially when you consider the popularity of shows like “The Walking Dead” or “Game of Thrones.” The network decided they would take their shot at being cool, too. Thus, the channel was rebranded as SyFy. So cool.

The message of the new title appeared to be that they are sci-fi but they’re not sci-fi, so if you’re not into sci-fi you can still watch SyFy. In other words, they did a bang-up job of alienating their core audience, and confusing everyone else. Unlike the other companies mentioned in this post, SyFy is sticking to their phasers. They’re not changing the name or the logo.

If you happen to be working for a company who is handed a huge contract to redesign an established logo, I will offer two words of advice: Focus groups. Before you decide exactly what this new thing is going to look like, bring in some of the end users and get their opinion. This will mean putting aside any egos and listening to that one entity that is always right: the customer.

About the Awesome Contributor:
Adrienne Erin is a freelance designer who blogs at Design Roast. See more of her work by following @adrienneerin on Twitter.
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Setting Up Magento - A Quick Guide
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As far as ecommerce platforms go, Magento is one of the best. It has been used by anyone from big businesses to small, home-based shops all around the globe. Even big brands such as Nike and Lindt use Magento to power their online stores. You too can benefit from the immense power this ecommerce platform offers its users. In this part, we are going to talk about how you can get a Magento-based online store up and running without a problem. Let’s get into the installation and setting up of Magento ecommerce platform.


Preparing Your Hosting Account

Naturally, you need to have a good web hosting account to get started. There are a few things to keep in mind when choosing a web hosting service for your Magento online store: - Magento is a PHP-based ecommerce platform, so support for PHP is a must. - Be sure to get at least 1GB of storage space with the account.

Although Magento is relatively small, you will need the extra space for storing product photos and other resources. - MySQL database is also needed, so be sure to get a web hosting account with at least one. Some web hosting services offer one-click Magento install, which makes the process of getting a Magento site up and running that much easier to complete. If your hosting account doesn’t come with a one-click installer, however, simply follow this guide and you will have no trouble at all getting Magento installed.

Getting Magento Installed

To get started, you will need to download the installation package. It is available on Magento’s official website. Then, you need to:
1. Upload the installation package to your hosting account. A good tutorial for this can be found here You can do this via FTP or by using the hosting service’s native file manage via a standard web browser. Upload it to the web directory of your hosting. In most cases, it is the /public_html/ or the /www/ directory.

2. The installation package is a compressed file, so the next step is to extract the file to the root web directly. You can also choose to extract the installation package to any subfolder you want. If you want the online store to be accessible through yourdomain.com/store, for example, you can extract the Magento files to /public_html/store.

3. Go to cPanel > MySQL Databases and create a database for Magento. You also need to assign a user to the database. This involves setting a username and password. Be sure to remember these details since we will need it later. 4. It is now time to go through the Magento installation process. Access your Magento site (by opening yourdomain.com or yourdomain.com/store depending on where you extract the files) and you will see an installation wizard. Tick the “I Agree with the Terms and Conditions” option and click Continue.

5. Next, you can set the locale settings for your online store. Choose a language, a currency and a time zone to continue.

6. It is now time to configure your site. On the upper part of your screen, you can enter your database configuration. Enter localhost for host, and complete the login details and database name for the site. You can leave the other options untouched, but make sure you choose to “Skip Base URL validation before next step” before continuing with the next step.

7. The next window allows you to set up an administrator account for your site. Complete the forms by entering your personal details, a desired username and password for the admin account. Leave the Encryption Key empty and click Continue.

8. You’re all set! You will see an encryption key on your screen. Be sure to write it down or store it somewhere safe. This encryption key is used to encrypt your passwords, credit card details and other sensitive information. Your Magento site is now active and ready for use. You can access the backend to start configuring your site and uploading products. You can also check the frontend to see how the site works and looks.

What next?

Now that you have Magento up and running, you can start uploading products and customizing the site further. I suggest you start by customizing the look of your online store first, since it will prevent you from having to regenerate thumbnails or going through other maintenance steps in the future.

There are a lot of sites that offer free as well as premium Magento themes that you can use, so getting your site customized and making it look more personalized should not be difficult at all.

You can then start uploading products, configure payment options and begin taking orders from customers in no time at all. Yes, Magento is THAT easy to set up; I support it is part of the reasons why this ecommerce platform is very popular among big brands and personal users alike.