Jared and P&S campaign
Hi Sera, hope you’re having a nice Easter! I’ve been having some hatty thoughts today and thought I’d get your opinion.
Scrolling through IG and Twitter, its apparent that there’s been a real swing in who is promoting the P&S campaign, and who is putting the effort behind it.
Since the initial push at the end of March, it’s been almost entirely Jared’s social media pushing the campaign. G has not posted anything about the campaign since 5th April on her Twitter and 3rd April on her IG - despite pretty much daily posts about other stuff (that’s more than 10 days ago in a time-limited campaign!). While its almost certainly not Jared himself posting on his accounts, they’ve been used to promote the campaign almost daily through either posts or IG stories. He’s also the one that’s signing the hearts, which is also strange: I understand that he is the bigger name, his signature has more value, but surely as a joint campaign to mark their daughter’s birth they could both sign?
That all leads me to some speculation: the charity element of the campaign is Jared’s, or at least the charities are his preference. Despite both Js general lack of political statement, they strike me as charities that Jared would want to support (didn’t he donate to Obama? and he immediately wanted to support LGBTQ charities after the tragedy at Pulse). They are definitely the kind of politically controversial charities he would not be allowed to support in his own name at the moment (SPN is in the top five programmes of both Republican and Democrat supporters). I’d therefore suggest that we are starting to get an idea of the deal that was made here: Jared’s support for Gs new blog and what will presumably be ongoing, non-charitable collaboration with P&S, in return for Jared’s choice of charities, but helpfully for TPTB purposes under G’s name. As a result, we’re seeing little bits of Jared interacting with fans in ways he’s always seemed to value - through seeing people’s pics with the hearts, signing things to send out and taking pics at cons, so hopefully something positive is coming out it.
Sorry for the long post but would be interested to get your thoughts!
Hello, dear Em!
Thank you for messaging me, this is a very interesting angle you’re presenting! I hadn’t even noticed how the promoting of that campaign had shifted from both of their social medias to rely on Jared’s. Truth be told, I have mostly just ignored the campaign since the launch.
Your speculation makes sense to me. Wasn’t G donating money to Mitt Romney’s presidential campaign back in the day? I’m definitely not claiming to know what her political stance is these days, but that tells me she wasn’t always so liberal. Maybe Jared picked the charities indeed? We’ll probably never know. I agree that the network would probably not want him directly owning up to that, even though they let M be open about his political stance.
I think Jared’s signed hearts might be because the campaign doesn’t seem to be doing so well. When it was launched three weeks ago, G’s caption said “They are super limited edition so will run out quickly!” So, they are either not that limited or they’ve greatly overestimated the demand.
I wonder if G is not signing any because it would be a hassle to arrange
for them both to sign or whether she realises her current lack of starpower.
What I find strange about this campaign is that they’re seem to be willing to sacrifice Jared’s social media following in the benefit of G’s. Or at least it looks like that, considering “Jared” is doing the marketing as of now. It was puzzling how the man failed to mention the campaign at Seattle con. I had already thought that maybe he wasn’t much involved in it, so his silence somehow spoke volumes to me. Is Jared’s following “expendable” because he’s planning on retiring from showbusiness after Supernatural ends?
I’m uncertain about whether or not Jared is looking at the purchases fans are making. It would be lovely if he did, but the sceptic in me protests - he did undermine the campaign somewhat by spilling the news of O’s birth to a bunch of fans in Austin. I don’t know if that affected the campaign at all, but it looked to me like an act that defied G’s big plans.
I’m sure that after the end of this campaign, G will soon follow with some sort of commercial activity. She already did that with the birthing tea and eyelash thing at least, so it really wouldn’t surprise me if she kept doing little ads like those while aiming higher.
Urgh, I’m sorry this turned out so long, dear Em! I hope your Easter went well, too. Mine was slow and relaxing, just what I needed to fuel me for another two weeks on the road. Have a very lovely week!