we pr

anonymous asked:

That girl shot/the/wendy who is friends with them is like aaaalways posting mearren stuff on social media every single time she is with them at a private event. I'm sorry but doesnt D tell fans he wants privacy in his private events, asking fans to not reveal their locations and post pics days later? Why not telling this friend girl to keep all that private stuff for themselves and really enjoy the private wedding/festival instead of telling all the fans where they are so they can bother D??

That’s the point. It’s PR. Would we even know jade’s name if she didn’t post them? By posting their whereabouts. It’s promotion for her. And it’s the same with all of the other SKs. At this point. They are no longer friends. They have a PR relationship with D.

A weekend like this. It’s not about slipping under the radar. Darren again today is wearing that Michigan hat. He wants to be seen and noticed. Believe me. Darren can go to dinner. Bars. Concerts. Broadway shows. Vacations. And not be noticed. But a weekend like this. It’s about being seen and promoting her. And they will use every vehicle to accomplish the goal.

I think I have a lot to catch up on but I just read dans article and I feel like it was actually not that bad and was pretty good for a dan wootton article… dan did what he does best and puts words in their mouths etc. But looking at the positives:

- Harry basically says his sexuality is none of your business
- cleverly avoids answering the sexuality question as well but also throwing more question on the topic by not just answering ‘im straight’
- refuses to talk about his past/current relationships
- skirts over questions about how he feels about said relationships being public by saying it’s part of growing up (which of course it is in that industry)
- but then goes on to basically say he doesn’t date……
- doesn’t deny 1d won’t get back together
- stands up for Louis
- talks about being there for Louis at his xfactor performance
- confirms he wanted to be honest in his lyrics in the album saying he didn’t want to edit the lyrics. Which I took as the album isn’t all about Harry styles being honest as himself but writing honest lyrics, lyrics which aren’t edited for the sake of a younger demographic
- confirms dan is a big pile of shit
- confirms the boys will never be able to say a bad word about Simon cowell by rebutting his 'anxiety’ remark by saying it was a joke (yeah right it was)
- confirms dans agenda and who sent him there/how he got access aka Sony by talking about their biggest signed artist, Adele
- and because of our resident larrie catching dan with Harry’s pr person we can pretty much take away that this is the narrative harry is selling.. which I think is fairly positive. It’s basically him not confirming or denying anything and letting people make up their own minds which seems to be his entire theme throughout this whole album promo. And who’s to say that’s bad? Because trying to navigate the current fandom and break into a new market with new fans he’s successfully been able to let everyone think he’s a certain type of person without shutting down those opinions which has given him so many more fans and kept the current ones pretty happy… it’s clever imo. Harry seems to be okay with letting people make up their own minds about him because he’s so private about who he really is.

Camila & PR Relationship

After our fellow @decoding1432 drop this interesting interview, I did some research and let’s see what I found.

The Interview with Colton Haynes post -> HERE. 
(Watch the video so u can understand what I’m trying to do here.)

I did it just with Camila… so let’s see:

I saw a certain pattern here with celebrities that now are assumed GAYS…let’s see some pictures of couples that we know were PR for sure.

  • Colton & Holland Roden
  • Colton & Emily Bett
  • Kristen Stewart & Robert Pattinson

Show intimacy:

Seems to be more than friends but not too much:

Sound like the perfect couple:

Have some fun together:

Show happiness:

Well…

I’ll just leave this here. 

(PS: I think they worked a little bit different with our rebel Lauren.)

Bye.

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So my post from last night is on the left. And the pic on the right is clearly the same pic posted to a M/iarren IG account. Obviously I’m a not M/iarren account. I also posted it to my Twitter which is definitely not M/iarren friendly. So why are they looking at my blog and/ or my Twitter account? I’m clearly not important in the fandom. Thanks to @flowersintheattic254 for bring this to my attention!

In Caged Heat, “[t]he ghouls were originally going to be a big-ass, Lovecraftian tentacle…In the first draft, Dean gets thrown into this underground pit where there’s just sand and a huge trough of water. He starts digging and finds a bone, and realizes he’s been thrown into a monster pen. Then this huge tentacle reached up and grabs him and sucks him under. Sam busts out with a fire axe and chops the tentacle off and pulls him out, but Dean’s leg’s all messed up. It was going to be this very bold step into the realm of monster, but it was just too expensive. In the [mid-season shooting] break, Bob Singer was less convinced than the rest of us, but Eric was like, ‘No, no, we can do it.’ So we thought, ‘Great!’ but so many other things on the episode were so ambitious that it became the thing that went away.” 

“Ghouls are good, but I think we will always miss the tentacle.”

—  Brett Matthews in Supernatural: The Official Companion Season 6. Titan Books, 2011: 59-60.
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“We’ve been friends for sooooo long, what’re the odds we’d still be together?? Well, not ‘together-together’, not that I’m saying you’re not handsome–”

Our Ren and Nora costest!! After so long we’ve finally gotten to cosplaying Team Sloth. ;) We will be wearing this Day 1 of Anime Expo with our Jaune!

We’re also hosting a RWBY instagram giveaway!! 

Thanks to Fons PR, we’ll be choosing one winner of a DVD/Blu-ray set each week for a couple of weeks in celebration of the release of Volume 4! First winner will be selected 6/24! If you’re interested, check out the post on insta here! Rules in the description. <3

-

Ren’s Instagram || Nora’s Instagram || FB

PR and controlling the media - the basics

I’m not going to try and unravel the boys / bands PR, we’ve been trying to do this for years and there’s no reason to think I have all the answers. I will try and explain the different tactics at a PR teams disposal and how much they can (or cannot) control the media. 

PR is not like maths, or science, or grammar, it’s not an exact science. It’s about people, and because of that no two situations will play out in exactly the same way. 

Another thing to remember is that it’s a balancing act. The media need PR people, and PR people need the media. So there is a lot of ‘I’ll scratch your back if you scratch mine’ / trading favours / and choosing battles so as not to ruin relationships you may need in the future. 

……

The basics

At the beginning of a ‘campaign’ be it a rebrand, an album launch, a single launch etc the PR team will put together a PR plan (communications plan, whatever you want to call it). This will be lead by the Business Objectives - in a commercial business this is invariably linked to their bottom line (profit/making money). These Business Objectives will be supported by Communications/PR Objectives - what specifically you are trying to achieve through your PR/Communications - these must link directly back to the Business Objectives you are trying to achieve.

You would then look at your Audience (the people you need to connect/engage with to achieve you Communications Objectives), these can be: customers/stakeholders/staff/the media etc. After doing audience segmentation and analysis you would then start to put together a Tactical Plan to reach your Audience>meet you Communications Objectives>meet your Business Objectives.

You would then craft a set/s of Key Messages to use in all of your communications to get across all of the points you want to convey. These will run through all tactics, although they may flex depending on the specific audience you are targeting. 

It is at this point that what we are calling ‘PR’ starts to be seen by us, the rest of it goes on behind the scenes. 

……..

Tactics and control

Advertising / advertorials - This is the only tactic (other than your clients SM) you can have full control over (other than the specific placement in some case). The major downside of this tactic is that they lack credibility as you are paying for them to be included and therefor don’t come through the lens of a third party. 

………..

A proactive press release - These are drafted either in-house or by an agency and are signed off by the client (Harry/Harry’s team  / Louis/Louis’ team etc) They carry all of the key messages you want to get across and traditional each paragraph should be able to stand alone incase the journalist only uses a small section of it. The audience for this is the media, who then in turn reach another audience for you (the public/specific segments of the public if the journalist is from a nice title eg NME/Cosmo etc).

Sometimes journalists are lazy/busy and use the whole of the press release as the article and don’t remove / add anything. In that case, in terms of ‘control’ it’s a big win as they have published exactly what you want to say. 

Sometimes they include their own intro text / exit text / opinion alongside your copy. Depending on your relationship with them and their perception of your client this can be a good thing or a bad thing. 

If they include something that’s factually incorrect eg get the release date wrong, the PR team can get in contact with them and ask them to correct it. They do have to, but if it’s factually incorrect they normally do change it as it could effect their credibility with their readership. If they include something you don’t like but is an opinion / a quote from someone else etc, again you could ask them to remove it, BUT they are unlikely to as why should they? It’s not in their interest. The PR team may be able to persuade them by offering them something in return / threatening to take away from them - eg offer an interview, threaten to take away access to the artist in the future. This is dodgy ground and should only be done if the reach of the title and the damage the wording included warrants it. 

…….

Selling in a story - this is where the PR team specifically contacts a title to offer them a story (normally on an exclusive basis). Although not as ‘formal’ this is unfortunately what we have seen Rusty doing with the Sun. This tactic is normally employed when you want to have more control over how the story spreads than just issuing a press release gives you. It could be to reach a title you particularly want to target - eg one of the boys may want to expand their fanbase and their PR team may then offer the story to a publication they don’t normally work with - for example The Guardian art section / NME. In terms of control - again the journalist can add their own opinion spin, but in the process of selling the story in, you can build in checks and balances - for example the PR having access to it before it is published to approve it. Again this is not black and white, and will need to be negotiated on an individual basis. 

……

Reactive media lines - This is traditionally when ‘something’ has happened and a journalist contacts the PR team and asks for their response on that ‘something’. This tends to be one more contentious / unplanned issues that you can’t get ahead of and do proactive media work on. This is where a team can really get it wrong with the deadly ‘not comment’. Even on a reactive basis your response to the journalist should still cover off as many of you Key Messages as possible. In terms of control, a reactive line is hardly ever published in isolation - it normally sits within a bigger piece where they may have got statements / quotes from other parties, and include a lot of the journalists own opinion. 

…..

A note on corrections

In print - Nine times out of ten it is not worth asking for a correction in a print piece. Invariably the original piece will have been large and read by many, many people. A correction will be tiny and barely read by any one. 

Online - This is more likely to be worth pursuing as the copy will stay on the website indefinitely and can be changed almost immediately. (Please see info above under ‘Proactive press releases’ re: requesting changes, the same caveats apply here.)

……

Shady things

We see more than our fair share of shady goings ons, the best way to differentiate between a ‘above board’ press release and a story that has been ‘sold in’ is to look at which media outlet it is in / how many media outlets it is in simultaneously. 

If a story breaks in one or two outlets only it is likely to have been sold in. (The exception to this would be it a story breaks ONLY in a really obscure title, in which case they are most likely making it up for hits)

If a story breaks in multiple titles simultaneously with pretty much the same core wording, it’s pretty much a sure thing that it’s a press release. 

……

I think that’s pretty much it. This got VERY long :/

  • Some things are shady, some things aren’t. 

  • You have to pick your battles. 

  • And don’t piss off people on your way up that you might need on your way back down. 

anonymous asked:

So Meg, what did you think of Lauren's tweet saying 'FUCK YOU' to the media? I love her, but come on. She did a photoshoot w/a professional photographer w/another girl, her bff & apparently ex, & the photographer talked about L & LV's personal relationship in an interview. Of course the media is going to pick up on it & talk about it. This is something completely different than the leak of the kiss pics, which were taken at a private family event. I sometimes wonder what is going on in her mind.

Ok I’m about to go off on a rant lol. All I am seeing on my feed is stuff about how Lauren is a “hypocrite” and “she put this out there so how can she not expect a reaction”. But people need to understand that the reason why the whole things SEEMS contradictory is because THESE ARE NOT ALL LAUREN’S ACTIONS. You can call someone a hypocrite if they are individually in control of all the contradictory actions, but she’s clearly not! On the one hand we have what Lauren wants - how she wants to be seen, what she values, how she wants her image to be used, her will to keep her private life private. BUT on the other hand we have what her PR team wants - they want headlines and money, and they are paid to know how to create a buzz out of something

So what does this leave us with? - Two different images of Lauren which sometimes line up with each other, but also sometimes contradict each other. Lauren may not always like the tactics her publicists use, but she can’t do anything about it! Please read the last post i wrote on this blog - It’s so relevant to this debate! When Lauren signed her contract she legally granted her Label the exclusive right to use her image, likeness, name and biography for publicity. This is just a fact. It means that her publicists can feed whatever they want to the media and it’s not in Lauren’s control. It means that Lauren is not allowed to publicise stuff about herself without doing it through her label.

I think part of the reason why people see this as all within Lauren’s control is because the shoot itself was very Lauren. It was done with people she trusted in a quiet location, it was very tumblr pretty and the way she showed her body was classy and elegant. Lauren has to do a certain amount of publicity appearances, photoshoots, interviews etc… She contractually has to co-operate with her PR team, and my feeling is that she’s been able to negotiate and make a lot of compromises recently. By playing along and cooperating, she’s been able to do things her way a little bit. BUT this does not mean she is in total control! 

This shoot was clearly not something totally ‘organic’. 1) Billboard didn’t just report on it - they literally released one of the pictures on their instagram. So (once again) they were they were obviously a part of the whole thing. 2) This indie photographer who publishes their stuff online obviously has no reason whatsoever to release their photos MONTHS after they were taken and do an interview with bloody MTV to go along with it!! The timing and the way it was done means that it was obviously co-ordinated by 5H’s team. 3) Do you really think that that Lauren would choose to give the media specific information about the exact state of her love life???!!!!! Come on people! As if Lauren would explicitly tell a media outlet who she is/isn’t in a relationship with! It’s so fucking obvious that her team fed the media ‘info’ on her relationship/breakup. These journalists don’t know who Lucy is or that the fanbase was starting to feel that she didn’t seem to be spending time with Lauren any more. I repeat - the media was FED this information by Lauren’s PR people. 4) Lauren tried to make this hers by using her body for art and to make a statement, but her team of course knows what the media wants and they KNEW that this shoot would end up being about objectifying Lauren in a trashy way. They KNOW how to get clicks. This is what it was about in PR terms for them. Again, we have two different images/stories - the way Lauren see’s things and the way her team uses her to gain publicity for the product they are trying to sell.

^^^ So Lauren is not a hypocrite. She’s an incredibly strong person who is trying to assert her values in a situation, where she has very little legal control over how her image and personal life is used to sell records. THAT’S  why we see two contradicting sides to the story. If she was submissive and went along with everything without complaining through indirects, then she wouldn’t look like a hypocrite because we would only see one side of the story - the PR side, not Lauren’s side. 

This applies to soooooooo many things, especially the ‘break-up’. Fans are always calling out the girls for being hypocritical and self-contradictory when their actions don’t add up. “How can Dinah say that she loves Mila no matter what two days before she posts something accusing her of being a selfish diva?”. “How can Lauren say she’s a feminist who supports other women but then shades Mila?”. “How can the girls not support Camila in her solo stuff but now support each other whole-heartedly?”. 

BUT IF SOMETHING DOESN’T SEEM TO MAKE SENSE, IT’S BECAUSE IT ACTUALLY DOESN’T MAKE SENSE !!!

ALL OF THIS STUFF SEEMS CONTRADICTORY AND DOESN’T ADD UP BECAUSE IT IS NOT ALL IN THEIR CONTROL !!!!!!!!!!!! They are not hypocrites, they are just people are not contractually able to control the narratives that are presented to the public about them. The small opportunities they have to express their real selves contradict the images of them that their team sells to the media and the public for publicity purposes. That’s why they ‘seem’ like hypocrites. It’s that simple.

Sorry I used this ask to go on a long rant (it’s general - not aimed at you anon), but please please please people read my last post about how the artists grant the label the right to control their public image. This is so important to understand. 

Anatomy of a Tweet Fest......

Well last night’s little twitter love fest was interesting, wasn’t it?   And I’ve seen lots of people commenting on what they thought it meant.

 Was it Sam and Cait giving a big FU to fans?  

 Was it Sam and Cait letting fans know they’re still together?  

 Was it Sam and Cait getting giddy and silly because of a night shoot?  

 Let me tell you exactly what last night’s little twitter love fest meant……it meant that sometime in the last 48 hours a couple of people got their ass chewed by a PR exec.

 I’d heard yesterday that Outlander’s social media numbers were down, not any specifics just a general comment from our statistician who knows I love the show and books.  At the time, I gave it a “Humph” but after last night I have to wonder and may check just how “down” they were.     This is major for a show that won’t be on the air until September, social media is all they have right now.   And let me tell you - if you don’t think that Outlander/Starz PR has people out there perusing social media to keep a handle on the temperature of fans, I’ve got some swamp land in Manhattan I’d like to sell you.  

 Last nights “Tweet Fest” was a PR move pure and simple.  Think about what they’re filming right now.  Why on earth would Sam and Cait be tweeting each other when they were filming together on the same set?  If they wanted to tell each other how tired they were, all they had to do was talk to each other, LOL!  Not to mention, the JustJared story coming out mere minutes after the tweets started.   Come one people have you never heard of subtlety?

 Somebody told them to get out on social media and remind the fans why we fell in love with them in the first place.  It’s what we call “corrective PR”.   They weren’t trying to say “FU” to the fans, they were trying to woo us.

 Did it work?  Who knows.  But if it did I’ll expect them to keep up the social media love for a day or two then just go back to old habits.

 What if it didn’t work?   Well now if the little twitter fest didn’t get the numbers back to PR’s liking – I expect two things:

 1.      I expect a candid pic of Sami and Cait enjoying time together over the weekend.   Maybe a selfie or a fan pic (and if you don’t believe fan pics are staged sometimes – got some more of that swampland…)

And

2.      I expect MM to fade into the woodwork – at least for a while.

 Now I know what you’re thinking…. this means that Starz has been playing us all along with the whole Sam/Cait couple thing.  Sam’s with MM, Cait’s with Tony, and we’re all just a bunch of fools.    No, it doesn’t mean the afore mentioned is true – doesn’t mean it’s not.  It simply means that PR knows what makes fans happy and statistics jump.   This was crisis management and it followed one simple formula.

 Event (Cait’s pic) = Outcome (dropped social media stats) which yield Counter Event (Twitter Fest) and these Counter Events will change, escalate, and continue until social media numbers rise to acceptable thresholds.

 Whether you fall for it or not– well that’s up to you.

corporations: okay, the younguns are like drinking water and shit. what do we do. what do we do to sell them our sweet sugary syrup. we need the money. jaekyll wants a third car for her sweet sixteen

thirtysomething pr dude: we gotta….. we gotta like… millennial culture. add like races. races and the gays. we gotta capitalize off their Protest Culture. its gonna be good. We havent asked them for permission but we dont have to if we just put LOVE and PEACE on the banners, its not like they copyrighted protesting

the smart conservatives who thought everything through and are the right and rational ones here

Manipulated

It’s been interesting leaning some details about the grand social experiment that is One Direction.  The manipulation of fans by Syco/Sony is real and has played a huge role in what we know as One Direction.  I think, often, we have played into Sony/Syco’s hand, but that only goes so far.  If the diabolically ingenious marketing strategy was solely responsible for 1D’s unprecedented success, they most certainly would have replicated that success (to some extent) by now.  What all the social media and exposure did was to provide a window into the lives of 5 boys.  They kept a pretty tight rein on what was displayed, but it was the boys, parts of them at least, we saw through that window.  I don’t buy into the idea that everything we see is a PR contrivance.  PR pushes certain stunts, narratives and obscures certain truths about celebrities.  Celebrities will try to keep some elements of privacy in tact (if they value their sanity.)  If someone has a lot of public exposure, however, the kind of person they are (in real life) will eventually become apparent.  (I think even most Justin Bieber fans are well aware he’s kind of a jerk on some level.)  As the Beatles (and 1D) sang, “Nothing you can know that isn’t known, Nothing you can see that isn’t shown, Nowhere you can be that isn’t where you’re meant to be, It’s easy.”

The lads have paid a price for all this exposure - the withering glare - millions of seemingly unblinking eyes.  The thing is, those unblinking eyes also “fell in love” with the boys and their reputation of being lovely, humble, kind people reinforces our observations.  Consequently, the fan base truly feels they know the lads on some level and there has been an almost familial bond formed.   In my corner of the fandom, people refer to the lads as their sons.  (I call them my nephews.)  We want to nurture and support “our boys” more than anything.  Steve Aoki has marveled at the One Direction fan “army” and it’s support for he and Louis (in spite of Louis’ miserable team.)  Louis has bent over backward expressing gratitude to the fans - all the lads praise the fandom effusively.  While the invasive entitlement of the fan base is a down side, the deep connection we have with the lads is an upside for them.  The ONLY reason this grand experiment worked this well, for this long is because of WHO the lads are.  

They are the ones performing on stage, who can enthrall an audience without the usual pop gimmicks.  They are the goofy, rowdy, irrepressible, thoroughly decent, charming and eminently likable guys.  They are the creative force behind the band.  We did buy into the experiment, but it couldn’t have been this successful, for this long if the lads weren’t who they are.

We have made Sony/Syco richer, to be sure, but we’ve also given the lads a huge amount of power.  (Which is a VERY rare commodity for artists in the music industry.)  Our connection with the lads - their connection with us has made them master of their own destinies - as One Direction and as solo artists.  (Louis will be free soon, don’t worry.)  Ultimately, the genius wasn’t in Sony/Syco’s marketing plan, but in WHO they were marketing.  In the long term, it’s “our boys” who will benefit most, certainly not Syco.  That diabolical, ingenious plan was conceived to make Sony (and a petty little man named Simon) richer and more powerful.  In the end, One Direction and its members will reap the rewards.  “At the End of the Day,” 1DHQ manipulated the fans and the lads, but ultimately, they manipulated themselves right out of a job.

(I do my best to refer to post Midnight Memories 1D as something other than boys.  I know, lads doesn’t always have the best connotation, but it’s very commonly used in Britain and they do refer to themselves that way.  In this post, when I use boys, I’m thinking of pre Midnight Memories 1D.  I think, since they’ve been to war and back, they’re not really boys anymore.)