we are partial to purple flavor

When your eyes see hot chocolate in an orange or cream-colored cup, your mouth will consider it more “chocolaty.” 

5 Mind-Blowing Ways Your Senses Lie to You Every Day

#3. Your Eyes Change the Way Food Tastes

Unless you have some type of brain disorder or are currently tripping balls on LSD, you probably don’t worry too much about questions like "How do colors taste?” and “How do flavors look?” Well, maybe you should. As impossible as it sounds, your eyes even have the power of determining how stuff tastes to you … and we don’t just mean that you get hungrier for food that “looks” appetizing. It’s much stranger than that.

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