My life has been full of changes. When I started my undergraduate engineering program at the University of Michigan, I was a writer who decided to become a materials science engineer so I could live off of more than just dreams and cheerios.
Seniors year, my life underwent a serious “pivot.” What is a pivot? Welp, according to Google, a pivot describes “a significant change to your business model or product offering based on customer or market feedback."
Google’s great. Keep those definitions coming but my pivot went something like this:
140 infants die every hour worldwide from hypothermia. My professor, Max Shtein, dared my materials science engineering senior design class to apply our engineering skills set to positively impact real people. After checking out the existing solutions to hypothermia treatment and prevention, my team and I found current solutions inadequate. These solutions could not address issues in safety, effective heat distribution, and affordability in low-resource settings where 90% of these deaths occur.
The team looked at Max and thought, "Challenge accepted” and got together to create a nonelectric, reusable, and instant heat technology. To be super safe, we’ve implemented a thermal fuse to prevent the heat source from ever going above doctor recommended temperatures.
Last semester, the team organized into Warmilu, a company that is spreading the warmth to reduce hypothermia-related infant deaths in low resource settings.
In exactly three days, my cofounder Shwetha is taking this technology over to India to continue our customer discovery in a low-resource setting.
And…that’s where I come in.
While Shwetha reports on the needs and pains in India, I am going to be working on getting our first product to the market here in the US. Our line of US products will be made specifically for loving, super-awesome people like you to take home and love. It’s my job to make sure that we get those online and into places like Elephant Ears or Babies “R” Us.
So, I’m making sure to blog about my experiences, but it’s not going to be limited to Warmilu. I’m passionate about Warmilu, running, biking, humanitarian causes, TechArb, and fellow startups. Oh, and if I start getting better at Spider Solitaire, you best believe I’m going to talk about that.
With cheer and much appreciation,
Ps. Enjoy the video! The “Friends Pivot Video” was used by my mentors & professors to describe what it feels like to deal with pivots in entrepreneurship.