I’m working very spontaneously. I cannot really predict how it will evolve, it’s evolving every season. I have a complete freedom in my mind, I have a very loyal clients who are following me and who are also expecting this kind of adventures, collections. I feel also a lot of respect now from press and buyers that I do it in a different way because it’s really difficult today to find something original. I mean there is a kind of unification going on in fashion and a lot of fashion houses are creating the same things because that’s commercial. It’s really marketing dream even. I’m working the other way.
— Walter van Beirendonck