What are the #WalmartElves doing on the Internet?
What are the #WalmartElves doing on the Internet?
Daily Kos has a good explanation to how the WalmartElves hashtag began being used on Twitter.
Walmart thought they’d use social media to “help” people plan for the sales on Friday, so they created a new hash tag: #WalmartElves, and launched an aggressive Twitter campaign!
Walmart did not create a Twitter account specifically for the Walmart Elves, and only used its main Twitter account @Walmart. The corporation Walmart has been using the #WalmartElves hashtag but does not have an account that is named “The Walmart Elves.” Walmart is paying employees who use the @Walmart Twitter account to tweet to individuals who are not even asking Walmart for shopping advice on Twitter.
Many tweets from the Walmart using the hashtag #WalmartElves are in clear violation of Twitter’s Terms of Service for unsolicited tweets and spam.
The @Walmart Twitter account is not being suspended for what is obviously spam and violation of Twitter rules. Walmart has been paying people some crappy wage to violate Twitter’s rules to tweet to people to try to get them to buy Walmart product.
According to Twitter Support, the following behavior is evidence of spam “If you send large numbers of unsolicited @replies or mentions in an attempt to spam a service or link” https://support.twitter.com/articles/18311-the-twitter-rules#
Examples of @Walmart tweets with #WalmartElves hashtag that are SPAM
Elves don’t exist! Supporters of Walmart Strikers and Walmart Workers are disgusted with Walmart’s marketing campaign. The workers, who deserve a living wage, are not elves.
Since there was no Walmart Elves Twitter account run by Walmart, @TheWalmartElves was created. This Twitter account tweeted support for Walmart Strikers on November 26. It was then suspended and received an impersonation complaint even after changing its handle to @WalmartElvesLOL.
Here is our #WalmartElves reply to @Twitter @Support re impersonation claim.
@TheWalmartElves is a parody account. Since elves are not real, it should be obvious that this Twitter account is not impersonating anyone. Moreover, there is no “Walmart Elves” account on Twitter for us to impersonate. We do not think any of the people reading our tweets have been mislead to believe that Elves are real and that Elves who were employed by Walmart are on strike.
We are not pretending to impersonate @Walmart. Our bio location says we are Not at Walmart. We have never claimed to be Walmart or speak for them. We have simply created a parody of the #WalmartElves hashtag, which is not a Twitter account or an individual.
We have made the following changes to comply with Twitter’s Terms of Service:
User Name: @WalmartElvesLOL
Account Name: #WalmartElves LOL
Bio: The #WalmartElves are on strike. Boycott Walmart! Solidarity #WalmartStrikers! (Parody account b/c Elves aren’t real)
Avatar: We are not displaying the Walmart Logo. We are displaying an image of elves holding “boycott Walmart” signs.
We sincerely hope the “LOL” will make it clear that this is a parody account.
Please let us know if there are any additional steps we need to take.
The Parody Account for The Walmart Elves
We’ve received a valid impersonation report regarding your account, @TheWalmartElves. Twitter firmly believes in the freedom of expression; however, impersonation that misleads, confuses, or deceives is against our Rules. If you had intended to create a parody, commentary or fan account, we need you to make it clearer in order to avoid confusion. We’ve provided guidelines for parody accounts here:
In particular, please review and make changes to these aspects of your profile:
We’re letting the reporter know that you’ve been asked to clarify your account. We need you to make these changes within 48 hours. Please reply to this email if you have any questions about the necessary changes. We apologize in advance for any inconvenience.
Twitter Trust & Safety
Please note, we cannot accept email attachments at this time; please include all information in the body of your request.
Meanwhile, @walmart_elves joined Twitter in solidarity with their censored friends.
The @WalmartElvesLOL Twitter account received a great deal of support during its suspension and is grateful to everyone who asked Twitter to reinstate their Twitter account. This Tumblr was created during the suspension.
Even though @Walmart has not blocked @WalmartElvesLOL, they seem to have complained to Twitter about unsolicited tweets. @WalmartElvesLOL are following @Walmart but have not mentioned them or tweeted to them since being reinstated for fear of another suspension.
The hashtag, #WalmartElves, cannot be owned by Walmart. We #WalmartElves on #WalmartStrike are committed to reminding the public that Walmart is a corrupt corporation and that workers who deserve benefits, a living wage, the right to unionize, are doing the work these supposed “elves” are performing.
Walmart has no trademark on the #WalmartElves hashtag, and it should be available for supporters of the Walmart Strike to use.
The account @WalmartElvesLOL will tweet in support of Walmart Strikers to remind victims of Walmart’s spam that there are no elves. There are workers who don’t earn a living wage and people dying in fires because Walmart doesn’t care about its employees. Walmart has the nerve to imply there are elves doing all the work.
The #WalmartElves understand that many people prefer Facebook to Twitter, so we have created a Facebook page: Free The Walmartelves, and our tweets will go to it.
However, our real work is on Twitter and on the streets, supporting Walmart Workers and Strikers. Expect us!
Why are there 5 Twitter accounts for WalmartElves on strike?
In 2012, the following Twitter accounts were suspended for impersonation and egregious mentions: @WalmartElvesLOL @walmart_elves @86WalmartElves. Twitter eventually restored them, but the suspension inspired the creation of @86WalmartElves_ (the Anonymous WalmartElves) and @WalmartElves86 (the little kid WalmartElves who were raised in a sweatshop).
All 5 #WalmartElves Twitter accounts are actively exposing Walmart’s deplorable treatment of workers and Walmart’s violation of Twitter spam rules. Help the #WalmartElves on Walmart Strike by tweeting in support of Walmart Strikers and using the #WalmartElves hashtag!