wale adeyemi


This picture was taken in a designer boutique in Wardour Street, Soho, where I was working. It was my weekend job. The store was called Head Over Heels. They sold Chipie, Tavernitta, Replay, Kickers: most sought after brands at that time. I was wearing a wool bomber jacket which I made myself. That was when I was really into pattern cutting, so I liked doing the intricate details of all the arches, as you can see on the garment. And I was wearing a rubber hat that I got from Camden Market.  Walé Adeyemi, fashion designer and founder of B-side by Walé.



In this first episode, stylist Arieta Mujay meets with designer Nigerian/British designer Wale Adeyemi at his store in East London to talk strategy for his new collection. 

B-side by Walé, has a style cut from an impressive knowledge of style trends from years of styling and designing for some of the most noted fashion icons and entertainers in the world.

Caterpillar, Nokia, Martell, Slazenger, Sky and New Era have all been clients of Walé, using his expertise to produce valid collaborations to capture the imagination of their audiences. Individuals such as David Beckham, Beyonce and Rihanna have also sported B-Side.

Frontier Fashion is a web series by Haute Tv and 37th State focusing on the moves of prominent Nigerians in the fashion industry.