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Gavlebocken, we hardly knew ye. Truly.

Every year for Advent, the town of Gavle, Sweden, builds a giant Christmas goat out of straw. And every year, arsonists do their best to bring it down.

This time, despite high-tech cameras and two security guards, the goat didn’t even last a full 24 hours.

The Gavlebocken was set up on Sunday afternoon. The Local reports that this year’s statue, and the associated marketing and festivities, cost about a quarter of a million dollars.

This year, it’s the 50th anniversary of the Gavlebocken, so it was a birthday celebration as well as the standard-practice yuletime goat-statue festival.

“But by 11 p.m.,” The Local writes, “it was engulfed in flames.”

Swedish Revelers Get Their Goat — Again — As Holiday Tradition Meets Annual Arson

Photo: Pernilla Wahlman/AFP/Getty Images