Waffold: Are waffle sandwiches the next frozen yogurt?

From the post:

The real question, though, is whether waffle sandwiches can do what frozen yogurt did in Atlanta in the past five years. I don’t have actual statistics, but I’d say that roughly ten million trillion* frozen yogurt stands have opened in Atlanta in the past five years or so. The appeal is somewhat lost on me, but clearly has not been lost on the Atlanta crowds thronging to these places. Waffle House has certainly shown that Atlanta is a waffle town. Perhaps this is the moment for gourmet waffle sandwiches.

Read Wyatt Williams’s blog post

Photograph courtesy the Reynolds Group