In their latest Spring 2014 lookbook, Vlisco, the Dutch Wax clothing and textile brand with a strong presence in West and Central Africa, reinterprets florals with their appropriately titled ‘Bloom’ collection.
Vlisco’s new collection Splendeur is made for those who dare to hypnotise and to look fabulous even during daytime. With the vibrant colours and designs of the collection you can create an instant hit of playful glamour and look casual yet chic for different occasions.
Grace Bol, Samira Carvalho Bento and Sonja Wanda by Wendelien Daan for Vlisco campaign, 2012.
Wardrobe designer: Sasja Strengholt @ Deux D’Amsterdam
Art director: Daphne Westland
Fashion editor: Thomas Vermeer
Hair stylist: Ilham Mestour
Makeup artist: Liselotte van Saarloos
Manicurist: Jolanda @ House of Orange
Producer: Marie Louise Toetenel
“I’ve always loved the idea of designing clothes. For as long as I can remember, I’ve been drawing fashion figures and styling them myself on paper. I remember how I would get into so much trouble in primary, junior and senior high school for drawing on the school desks, my class work and homework books. I grew up in a home where everyone was generally very fashion conscious. My mum Cynthia and her sister, my aunt Stella were very trendy women who wore very fashionable clothes. Even when I was younger, my mum and aunt would ask me what I thought of their outfits and sometimes even ask me to make fashion suggestions. As time went by, I became more and more fascinated with fashion and art and would go on to watch a lot runway shows and study designers that I admired.”(read more on vlisco)
During the whole month of March 2014, Vlisco celebrated women with the Vlisco Women’s Month. The campaign was about empowering and inspiring women and more specifically to motivate them to ‘Dare to Dream’.
Two out of the three winners were Alinafe and Patricia. Alinafe is a fashion designer from Ghana and she has her own atelier in Accra. Patricia is from Ivory Coast and is, besides of being a hostess and a mother, fashion stylist in Abidjan.
Alinafe ‘s dream is to work with women between 18 to 40 years old. This because of the challenging fashion taste of this demanding group, she said. Patricia’s dream is to start up her own label but first she would like to learn pattern drawing. (read more)
You may recognize this fabric. Its iconic design was created over fifty years ago by Vlisco textile designer Toon van de Manakker, who based the print on a 19th century Ethiopian noblewoman’s tunic. The pattern was originally one of the most important products in the Vlisco range, a beloved best-seller that has been imitated repeatedly since the sixties and continues to be produced to this day.
At Vlisco, it is the consumer who names each product, which is why you may know this fabric as ‘Addis Ababa’, 'Miriam Makeba’, 'Mashallah’, or may simply refer to it as 'dashiki print'—after the garment on which it has had its greatest cultural influence. What you may not know, is that one of the most popular names for the fabric, 'Angelina’, has its roots in 1970s Ghana.
In the late seventies, the popularity of the print coincided with the release of the hit song “Angelina” by legendary Ghanaian highlife group The Sweet Talks. People began referring to the printed fabric as 'Angelina’ (after the similarly vibrant track) and the name has become so popular that even Vlisco now uses it when referring to the iconic print. If you have always wondered why it is they call it 'Angelina’, now you know!
‘The season of glamour and giving is here. It’s time to dress up, gather with your loved ones, exchange gifts – and celebrate! Treat yourself to a sophisticated festive look by wearing Vlisco, the only true original, this season and show that you care by buying your friends and family the only authentic Dutch Wax.
This season we pay tribute to the art of the drawing, and to our textile designers, without whom none of our patterns would be possible. We’d like to take this opportunity to thank Sanne van Winden, textile designer at Vlisco, for her stunning hand-drawn illustrations, which have added imagination to our campaign photography.’