You already know this, or at least should. Real Estate marketing, ain’t like it use to be. Still, many real estate agents are still marketing like they use to. Still running over to the newspaper, still calling up their favorite homes magazines placing those expensive postage-stamp like listings as always; I guess you haven’t read the memo or opened the email yet; as it happens, the effectiveness of print media, such as real estate magazines, and newspapers have been dropping steadily since 2009*. Thats not good if your newsprint.
97% of all consumers now use the internet when researching products or services*; totally influenced by personal feelings, tastes, and opinions. Home buying is very subjective. This means there are real estate agents that are really not keeping up with the marketing game plan.
If you read magazines, watch TV, listen to the radio, go to your office meetings, the training – just plain pay attention to what is happening in the world, heck, the world just around your little corner; basically, the internet is kinda a Big Thing. Its time you open and Read that email!
- 75% of the US population is currently on-line, thats 3 of your friends out of every 4!
- The last three years, 90% of home buyers used the internet in their home search, among buyers who reported using the internet, 74% reported using it very frequently, thats a lot!
- 89% of Buyers Searching Online Used Real Estate Agents as an Information Source. Agents still matter.
- In 2009, 90% of Home Buyers reported: How your listings look is an important factor. Make an impression.
All these are facts that come from NAR. For all those not paying attention, thats the National Association of Realtors. (if you didn’t know that already, you can stop reading this right now and go do something else)
The point of all this; the idea I want to get accross, and I see this all the time. Agents are really having a hard time making a go at being a money making real estate agent right now. Yes, the times are hard, the rules of marketing are just not like they use to be, and you got passed by, maybe you weren’t paying attention, maybe your too stubborn to change your ways. What ever the reason, you might can still catch up! All over the World Wide Web there is help. Some is very good help. Some, is someone taking up web space with useless information. All and all, it will at least tell you something about what you need to learn, and believe me, you can ask any agent anywhere its always a need to learn. It never stops. Yes, its kinda overwhelming, but, whats you gonna do? Walmart might be hiring.
Now, this is where what I do comes in to the game. In short, to sumerize all these facts, to break it down to a few short words that explains what is it all about? You’ve got to make an Impression!
How many times have you lost a client to another agent? Sadly, you probably don’t know. Unless a potential buyer, or even a seller has called you up and told you – “well, you didn’t make a good impression on me so I moved on”.
You’ve got to make an Impression! or you lose!
Knoxtours.net provides marketing and photography, virtual tours services. I deliver the professional services and products that are so important to commercial and the marketing of real estate properties. I believe that making your business, thats you, successful, is what holds my business up, it is what I want to do. If I can help make your business work then I’m helping my business work. We both win.
Every impression begins with an image. Knoxtours.net provides images that look good, an Image that pauses the viewer, and will give you an opportunity to get chosen to be who they do their business with. Its giving you the tools you need, the edge that once before you didn’t have. It gets you noticed.
I do marketing. I live by an old axiom. “When times are good, you Market. When times are not so good, you Market. When times are bad, You Must Market!”
Visuals of the properties for sale are increasingly useful to buyers as more buyers use the internet in their search process. 85% of home buyers found photos very useful on websites. 83% of buyers found detailed information about the property very useful when searching for a home.*
As a Real Estate Agent you have to be found. Otherwise you lose.
Knoxtours.net provides a great product, and Mike O’Neill fully stands behind it!
865 688-1030 • 865 292-3865
An impression begins with an image
Knoxtours makes great images
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You can Still win.