A 1972 ad for Houbigant’s Quelques Fleurs fragrance. What’s lost in modern life’s computer perfection is the charming irregularity of hand lettering. The kerning (spacing between the letters) in the name is off-kilter, making the entire work, not just the bottle, even more gorgeous.
Gorgeous examples of perfume bottles with Art Deco beginnings from a legendary perfumer, Jean Patou. Top (left to right): Joy, arguably Patou’s most famous fragrance, in its 1975 Baccarat bottle; Normandie, created in 1935 to commemorate the liner’s maiden voyage and reproduced in a limited edition of 1000 in 1989; Le Sien, the first unisex perfume produced in 1929; Moment Supreme, also from 1929, and Colony, a 1938 scent contained within a ‘pineapple’ bottle design that was also reproduced in a limited edition of 1,000 in 1994. From The World of Perfume