vintage beauty pageant

Atlantic City Pageant. 1925. Anonymous.

19 7⁄8 x 28 in./50.6 x 71 cm

The “national beauty tournament” advertised here is none other than the 5th Miss America Pageant, held on the Million Dollar Pier of Atlantic City on September 11, 1925. “Reports were received that King Neptune somehow fell into the ocean and had to be pulled out (‘rescued’) by lifeguards. Also on hand for the final night of pageant activities was Triton, son of Neptune, played by Douglas Fairbanks, Jr” (San Antonio Light, p. 2). The winner was Fay Lanphier, who appeared the next year in a film called “The American Venus” alongside Louise Brooks.